Entering the new century, China is playing an increasingly important role in the global economy. More attention is paid to China, a rising economy in the world. Messe Düsseldorf GmbH, one of the top five exhibition organizers in the world, has already attached great importance to this growing market with a huge potential, and joined the investment for and construction of Shanghai New International Expo Center (SNIEC) in 1999, laying a successful foundation for the development of the exhibition industry in China. SNIEC is now the
most advanced exhibition venue with the most comprehensive functions in the Asian Pacific region. By 2010, the indoor area of the venue will expand to 200,000 sqm, and the outdoor area to 130,000 sqm.
Messe Düsseldorf China Ltd. (MDC) was founded in 1999 as a joint venture between Messe Düsseldorf GmbH and World-Fair Consultants Ltd. MDC now owns complete marketing and service network composed of representative offices in Beijing, Shanghai, Guangzhou, Chongqing and Shenyang. The core business of the company is to introduce the long-established events in Düsseldorf to China, themost rapidly growing market in the global economy,and organize local enterprises in various industries to participate in the
oversea top-quality exhibitions to help them tap the international markets.
Quality guaranteed by Brand
Founded in 1947, Messe Düsseldorf GmbH organizes exhibitions for a wide range of industries, such as machinery, plant & equipment, trade and service, medicine and health, fashion and lifestyle, leisure, etc. With 66 foreign representative offices and 13 subsidiaries, Messe Düsseldorf GmbH extends its service network to 127 countries and regions and is the truly world No.1 brand exhibition group. Among more than 40 professional exhibitions staged in Düsseldorf, 23 are the world No.1 events in the related industries. E.g., K – "International Trade Fair Plastics + Rubber", drupa – "Print Media Messe, World Market Print Media, Publishing & Converting", MEDICA – "World Forum for Medicine, International Trade Fair with Congress", are all No.1 events in the world. Messe Düsseldorf China Ltd., thanks to the great support from its parent company, has been actively assisting Chinese enterprises to go abroad and compete with industry leading enterprises on the international market by adhering to the concept of "Service Uppermost".
Outbound exhibition business focusing on quality services
With the gradual improvement of their competitiveness, Chinese enterprises have an increasingly stronger will for "competing on global market". Messe Düsseldorf China Ltd spares no effort in assisting Chinese enterprises to participate in world leading events organized by Messe Düsseldorf GmbH around the world. These events are of large scale and extensive influences and very popular among Chinese exhibitors. In order to ensure their successful participation in such oversea events, Messe Düsseldorf China Ltd offers comprehensive services for Chinese exhibitors covering pre-show, during-show and post-show stages. "Pre-show Seminar" covers the whole process of participation such as freight forwarding, booth construction, legal affairs, etc., and looks into every detail, winning wide applauses from outbound exhibitors. "Chinese Exhibitors Service Center" set up at the exhibition site makes it possible to offer Chinese exhibitors with prompt and circumspect services, and ensures the smooth execution of their on-site showcasing. In addition, in order to highlight the overall image of China Pavilion, Messe Düsseldorf China Ltd has the booths of China Pavilion specially constructed with unique Chinese features. The eye-catching "Made in China" image will surely attract more attention from the visitors. The brochures on China Pavilion distributed free on the site let visitors get the first-hand information on Chinese exhibitors. After the show, MDC will pay return visits to exhibitors to ensure better services in the future.
In spite of the financial crisis resulting in further shrinking budget in overseas exhibition participation, companies will not give up this market under such a global economic environment. Thus, it is more urgent for the exhibition organizer to assist the companies to explore "Blue Ocean" in the overseas market. Accordingly, the value added services of "Made in China" pavilions emerge as required and expand to destination market guide, exhibition consultation and practices as well as more personalized services for the companies to maximize their benefit by reasonable participation cost. Meanwhile, through the control on the quality of exhibitors, MDC will ensure the quality of "Made in China" pavilions so as to win the trust from the overseas buyers and further to achieve the "3-win" of exhibitors, buyers and MDC itself.
Organizing exhibitions that best meet the market demands
Taking its foothold in Mainland China, Messe Düsseldorf China Ltd is committed to introducing world No.1 events into China and offering exhibitors with localized quality services and real business opportunities in combination with the industrial development and specific market demand in China. With respect to the positioning and development direction of the events that it organizes, the company relies on the prior painstaking market research, pays close attention to the hotspots in the industry development, and keeps close relationship with trade associations, so as to provide its customers with the most suitable communication platform. During the past decade, the company has successfully built No. 1 brand exhibitions in the related industries in China and in Asia at large, such as All in Print China – "China International Exhibition for All Printing Technology & Equipment", wire China – "The All China – International Wire & Cable Industry Trade Fair"**, Tube China – "The All China – International Tube & Pipe Industry Trade Fair"**, China Shoes – "International Fair for Shoes, Leather Products and Accessories"**, China Shoetec – "International Fair for Shoes and Leather Goods Manufacturing Technology and Material"**, CHINA-PHARM – "China International Pharmaceutical Industry Exhibition" **, COS+H – "China International Occupational Safety & Health Exhibition"**, CHINA MED – "International Medical Instruments and Equipment Exhibition"**, Chinaplas – "International Exhibition on Plastics and Rubber Industries"**, and All in Glass – "China International Exhibition for Glass Technology", etc. The events organized by MDC have won wide recognition from the related industries whether in terms of scale, participating countries, or number of exhibitors and buyers. In particular, All in Print China has won the honors such as "Top 30 Brand Exhibitions in Chinese Exhibition Industry in 2006", "Shanghai Brand International Exhibition 2005-2006", etc., relying on its size and influence in the printing industry. China Shoes & Shoetec and CHINA-PHARM are also widely recognized by the related industries and are both honored as "Most Influential Brand Events in the Industry in 2007". China Med bagged the prize of "TOP 3 Medical Appliances Category for Gold Finger Award for Brand Trade Fairs in China". wire & Tube China has awarded with "Most Famous Exhibitions of 2008 in China ". In 2008, MDC' s inbound exhibition business developed rapidly and reaped fruitful results: all its exhibitions attracted total 5,566exhibitors from home and abroad, of which 45.5% (2,532) were from overseas, and total 244,082visitors from home and abroad, of which 15.3% (37,251) were from overseas; the total exhibition area exceeded 368,000sqm.
<remark: Events marked with ** are UFI approved ones.>
Development based on standardization
The success of Messe Düsseldorf China Ltd (MDC) lies in its far-sighted strategy and advanced management. The company initiated the creative '3-win Sustainable Development Strategy', implying that the cooperative partner in China, the involved industry and MDC, with an eye to the long-term benefits and sustained development of both the exhibition industry and related industry, can expand the market in co-efforts and eliminate malicious competition, so that all parties can benefit from the trade fairs. Relying on his rich experience in the industry, Mr. Tony Fung, CEO of Messe Düsseldorf China Ltd, raised the brand-new concept of "Exhibition as hard media", which means that the hardware of exhibition venue is rather restricted by the conditions of itself and surroundings and supportive services. So the exhibition company as the organizer of events shall make full use of exhibition as a hard media to attract exhibitors and buyers with enriched programs from the perspective of market so as to meet the demands of both buyers and suppliers. Messe Düsseldorf China Ltd, relying on its outstanding contributions to the exhibition industry in China and the successful organization of international events, has won the award of "Best 10 Foreign Invested Exhibition Companies in China 2008". Mr. Tony Fung, CEO of the company, has also been awarded "2008 Star Light Award for Sino-Europe C&E Economy Cooperation & Development"; besides, he also won the title of 2008 "Outstanding Exhibition Entrepreneur of 30-year Reform and Opening", for his preeminent contribution to the exhibition industry in China.
As the active advocator of offering professional exhibition services, the company has allocated each of its departments to provide high-quality, professional and value-added services by focusing on specific area, thus to offer maximized benefits for exhibitors and visitors. With respect to the corporate strategy, Messe Düsseldorf China Ltd focused on the standardization construction and employee training in 2008. The construction of standardization aims to improve the operation efficiency and standardize the management to support the rapidly growing exhibition business. Based on enhanced internal communication, the company pushes forward the overall standardization construction to standardize the entire company's systems and criteria and to improve employees' work efficiency and professional skills, with an eye to the formulation and implementation of operation standards for various departments and the optimization and management of database. As the further step of its standardization construction, the company has launched the brand-new Event Business Management Software in 2008 across the board, to focus on establishing standard automation system, optimizing process management, reducing cost, improving efficiency and quality of employees, thus to offer exhibitors with services on a faster and more convenient basis.
Meanwhile, Messe Düsseldorf China Ltd. has further advocated its corporate culture among its employees centering on "Integrity & Credibility, People Oriented, Service Driven, Learning through Facts, and Thinking the Way Customers Think" in 2008. Besides, "Olympic and Team Spirit; Participation and Initiation" was also highlighted in the team building. Team spirit was deemed as one of the major factors for success. As a whole team, we should respect our team member. With the same pursuit and values, every participant has the motivation from his/her pride of the team.
Exhibition propels the industry, while the industry develops the economy. Messe Düsseldorf China Ltd has interpreted this concept in a perfect way with its performance.
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