当你发送附件时,你可能会使用常见的短语 Please find attached,或者其他类似的说法,比如 Attached please find, Please kindly find the attached file, Please find the attached file for your reference, 以及 Enclosed please find.
那么问题来了,你是否应该使用Please find attached?
总的来说,我们不建议用,原因如下:
首先,它听起来有点闷,而且过于正式。你要与你的潜在客户进行对话,自然的语气,而不是像十九世纪的律师那样写。
其次,这句话是不必要的。你的附件会出现在邮件中,所以没有必要宣布它的存在,除非你的邮件没有提到它。
第三,这是一个请求,不是一个可以选择的事情,这可能会让有些潜在客户觉得不好受。
下面这些都是Please find attached的替代方案,这些短语会让你的邮件感觉不那么僵硬和呆板。请记住:词汇虽小,影响却大。细节决定成败。
01 直接添加附加,不做任何解释
如果你邮件的唯一目的就是发送附件,那么你完全删掉这句话。
例子:
Hey Marley,
Nearly doubled my connect call conversion rate this month. I’m still a little shaky on demos; planning on doing some extra prep for my next ones. Looking forward to discussing with you.
– Jackie
02Here is
你也可以选择 here’s [title of the attachment],简短而贴心。
例子:
Hi Saleh,
Great talking to you today and learning more about Kensington’s plans to expand into the French market. Here’s the pricing information you asked for.
Let me know if you have any questions before our call tomorrow.
– Jackie
03 I’ve attached
这是另一种简单的、非专业术语的替代方法。
例子:
Hello Karim,
Congratulations on the promotion! I’ve worked with many People Ops directors (including LiveHire and 25/8) and know one of your first priorities is often increasing employee survey participation. I’ve attached an ebook with some helpful strategies — page 32 in particular has good ideas.
Would love to discuss how you could apply these to Granted; if you’re open to that, here’s a link to my calendar: [Link to Meetings tool.]
Cheers,
Jackie
04 This [X] has …
你也可以描述附件的内容,比如 “This case study includes …” 或者 “This business case explains …”
例子:
George,
Hope your trip went well and you got in plenty of beach time. This report shows the impact of effective sales training on quota attainment; might be useful to show to your boss if she’s looking for potential ROI.
Best,
Jackie
05 I’m sharing [X] with you.
这句话巧妙地将你和潜在客户放在同一个团队中,使你们的关系感觉更有合作性。
例子:
Liz,
I did a little digging and found the answers to your questions. I’m sharing a PDF with you that lists our reselling policies. Let me know if you have any follow up questions.
Best,
Jackie
06 You’ll find the attachment below.
你永远不希望你的附件被忽视。这个表述确保了你的潜在客户意识到你所附加的信息,但又让对话是轻松的。
例子:
Elena,
Thanks for telling me a little more about ABC’s goals and challenges this year. You’ll find the proposal we spoke about attached below.
Best,
Jackie
07 Let me know if you have questions about the attachment.
这是另一种微妙的方式来提及你的附件,同时让你的潜在客户知道你的大门是敞开的,你可以回答对方的任何问题。
例子:
Nesima,
Here are the white papers we spoke about this morning. Please let me know if you have any questions about the attachments.
Best,
Jackie
08 The requested document is attached to this email.
当你发送一个被潜在客户特别要求的文件时,确保潜在客户知道他们要求的信息可以在附件中找到。
例子:
Michelle,
Thank you for your time this afternoon. The report you requested is attached to this email.
Best,
Jackie
09 Relevant information is attached.
如果附件将对邮件的主题进行扩展,那么你可以突出附件,以便读者知道可以参考该文件获取更多信息。
例子:
Jason,
We look forward to having you join us at the conference. All event details are outlined in the document attached.
Sincerely,
Jackie
10 The attached [X] includes…
对于较长或较全面的文件,你可以放一个简短的提要,告诉潜在客户打开后可以看到的内容。
例子:
Hi Lily,
The attached catalog includes the new products launching in 2020. Please let me know your selections so we can proceed.
Best,
Jackie
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