方法是:就像HR收到面试者的简历一样,想象一下你的手中有一个红色的记号笔,在关键信息和有亮点的地方划下横线,最后把这些关键的点给“摘”出来。之后我们来把这些重要信息进行适当处理,输入客户档案信息表格中,并逐条进行分析:
supplier of disposable gloves and apparel to dealers and distributors worldwide serving the healthcare, laboratory, safety, industrial and food markets.
分析一: Supplier 角色:供应商
disposable gloves and apparel 主要产品:一次性手套和衣服;(多了一个产品关键词,录入关键词表格中)
dealers and distributors worldwide 客户群体:全球范围的经销商、分销商(显然要出口,自己生产成本高,价格可能没有优势,应该会从中国进口)
healthcare, laboratory, safety, industrial and food markets. 适用的行业群体:医疗保健、实验室、劳动防护、工业和食品处理
(多了4个行业关键词,录入关键词表格中)
你看,公司简介页面中有这么多有价值的信息点可以挖,为何你们都从来不重视研究呢?
继续:High Five has earned the reputation as a premium brand known for exceptional quality, consistency and innovation. We pride ourselves on being able to offer the latest technologies in protective clothing and hand protection.
分析二:优质品牌商!
premium brand 多了两个产品关键词:protective clothing, hand protection (收录入关键词表格中,潜在客户的网站上的产品类别表达其实对你扩充你的关键词词库非常有用!!)
继续:
High Five offers a full line of disposable gloves in a variety of colors, styles and materials including latex, nitrile, vinyl and chloroprene along with a complete line of disposable non-woven apparel.
Our staff of sales and technical support is available to help you in selecting the right protection for your application as well as to provide you with samples of our products for evaluation. At High Five, we are committed to providing the highest level of customer service, competitive pricing, speedy delivery and a comprehensive, cutting-edge product offering. Our ultimate goal is your satisfaction.
比如这里面的:
speedy delivery and a comprehensive, cutting-edge product offering.help you in selecting the right protection for your application as well as to provide you with samples of our products for evaluation.
但是这里有一些新的信息:
As a leader in the medical examination glove marketplace, Microflex designs gloves to meet or exceed the expectations our customers hold.HistorySince 1987, Microflex has been a leader in the disposable glove marketplace.