November 24, 2011 four-day Middle East Dubai BIG5 Construction and Building Materials Trade Fair at the Dubai International Exhibition Centre came to an end. This exhibition from 75 countries a total of more than 2,500 exhibitors, covering construction, building materials in all areas.
According to exhibition organizers, exhibitors from more than 600 Chinese enterprises to display area of ??more than 8000 square meters, display products including ceramics, sanitary ware, stone, wood and so on. Chinese ceramics enterprises participating actively, they generally expressed the hope that through this exhibition tests the Middle East market Dubai, in order to further expand the field in preparation for export.
Middle market companies test
Exhibition site, "Madein China" bright eye-catching advertising signs, more than 600 exhibitors across the six major Chinese exhibition hall. New source of ceramics, ceramic Eagle, Ma Ti ceramics, Italian pottery ceramics, Jiajun ceramics more than 60 manufacturers and trade companies at the show dressed appearance. Exhibitors are mostly ceramic enterprises to bring new products or mainly for the Middle East market development of products exhibition, which many companies for the first time to participate in Dubai show. The exhibition as a platform to test the Middle East market.
The main source of new ceramic plate and inkjet products, subject to the strong interest from overseas buyers during the show bursting with popularity. Ma-Ti ceramic main push inkjet products, products with higher price-performance advantage. Jiajun Ceramics exhibition launch powder, ceramics and other products. Eagle for the first time to participate in Dubai show, the recent listing of "crystal aggregates" are also highlights of the show for. Eagle Ceramic Group President Lin Wei said, "Eagle in the Middle East also partners actively participating in this enterprise, mainly optimistic about the Middle East market, the exhibition hopes to test the temperature of the Middle East market." For the first time to Dubai, the Dayton exhibition of ceramics obtained high interest of foreign merchants, Wu Fei, general manager of the Dayton ceramics introduced participants to better understand the market situation, if the demand is there, may later be set to the local point. A minister ceramic exhibition of products rich variety of exhibiting companies are expected on the target, a sales manager Chen Zhu Bin ceramic summarized three points: First, to grasp the market conditions, the second is to test the export business model, the three orders. In addition, there are a number of Chinese economic and trade companies for the first time exhibitors.
Reporters also visited the show from Japan, the United Arab Emirates, Oman, Turkey and other ceramic manufacturers. Oman's products are glazed, products are mainly exported to the Gulf region, according to the person in charge of the booth, they are also preparing to launch next year inkjet products. The Japanese company is the first time this year, the exhibition intends to show to understand the market demand.
Brand image has improved
Although many exhibitors said the results are good, but familiar with the show in Dubai and the Middle East market, Foshan is John Leung, general manager of the U.S. import and export group exhibition concept, but after it said that the Chinese exhibitors overall impression is not satisfactory. He believes that the corporate image in the show is very prominent in Brazil, and the overall image of Chinese enterprises are not well highlighted, compared with last year, did not break, business or special equipment to do less, the relative lack of booth design sense. Chinese companies like the products are put to, but generally only Italian company to put a targeted two series.
Chinese ceramic product quality is stable, the buyers are most concerned about. Investment in Abu Dhabi Mall in Dubai, Rio Tinto Holdings Ltd. Chief Executive Officer Suffolk expensive to reporters about his experience of a purchase, the supplier of the sample to show him a good quality brick, but buy only to find the overall quality uneven, shoddy phenomenon more, tossing back and forth time and effort.
However, the correspondent on the show floor as well as City, China Ceramics City Dubai, Sharjah building a street, Sharjah, Middle East, China's building materials distribution centers and other places that in recent years, as Chinese companies continue to improve quality, develop new products, Chinese products now The image has improved in the local. Middle East Building Materials Wholesale Center China Qin-Wei, president, said in recent years because a number of high-quality national enterprises to enter the Middle East market, the Chinese ceramics to enhance the brand image is very fast, UAE locals and even that "broad goods" means good quality.
Stage of market entry shuffle
Middle East and Africa as the largest commodity distribution center, the UAE ranked the world's three major re-export center, 60 percent of imports of goods in the radiation to the Middle East, Africa and Eastern Europe. UAE local business offices and hotels have continued to increase, for ceramics, sanitary ware and other building materials have a strong demand. It is worth mentioning that a few days ago, Dubai just to the Paris-based International Exhibitions Bureau in the World Expo 2020 held in the application. In recent years, as the market continued to develop in depth, into the business continued to increase in size of the building materials store opened one after another, the Chinese ceramic products in the local competition has been fierce. November 20, the reporter went to Dubai, China Ceramic City, the entire construction project is nearing completion; November 21, Sharjah, Middle East, China's building materials distribution center opening; December, the city is located in City of Fujian bathroom curtain is about to kick .
A street in Sharjah building materials business in the last decade of the king, is a leading marble and polished crystal tile business of the company's general manager of the product, he believes in the UAE is a very small economy, Dubai in 2008 before the financial crisis five , is the golden age of building development, financial crisis, the market has been weak, "In the past at the door during the day often find parking, and now has a lot of spare time to present the market although there are signs of recovery, but also the influx of Too many businesses, competition is difficult to avoid vicious price competition, the next two to three years will be more intense shuffling stage. "
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