Best Cover Letter Tips For 2015

December 18, 2014
By Jessica Holbrook Hernandez, Expert Resume Writer

The cover letter seems to be the document most job seekers get stumped on. They start to write one—and they’re just not quite sure what to say or how to say it. To ease the burden so many of you are feeling when you sit down to write it out, I thought I’d offer some cover letter tips from the experts.

2015 Cover Letter Tips

Cover Letter Tip #1: Be yourself.
This is probably the most important tip of all. There’s so much formulaic cover letter advice that nowadays, every cover letter sounds exactly the same. That makes it even more difficult for employers to see the differences between candidates—which is one of the primary functions of your cover letter. So my advice is this... ditch the A, B, C formula and write about yourself and your interest in the position.

Cover Letter Tip #2: Make a connection.
When you are writing your cover letter and sharing about yourself, tell the employer why you’re interested in working for them. What do you admire about the company? Speak from your heart—in a professional way—but don’t be afraid to show a bit of your personality. This is what helps make your cover letter unique to you.

Cover Letter Tip #3: Meet a need.
Identify a need the company may have and share how you can help. Use examples of past successes to demonstrate or paint a visual picture for the employer of how you can help them in this same area. Again, speak in a conversational way and avoid using any templates or canned phrases.

Cover Letter Tip #4: Avoid canned messages.
Continuing on a bit with my last cover letter tip, I would avoid using any canned cover letter phrases and openings. For example: “please accept this... in response to...” or “I saw your advertised position of XYZ on a popular job board.” These tend to be incredibly overused. In fact, I’d venture to say 90 percent of cover letters start with one of these or a variation thereof. Buck the trend and start another way.

Cover Letter Tip #5: Don’t bother repeating.
Steer clear of repeating bullets from your resume. I’ve seen too many cover letters where people just pick three bullets from their resume and put them in their cover letter. Cover letters should introduce you to the employer, give them a glimpse of who you are, why you’re interested, and direct them to your resume for more information.

Cover Letter Tip #6: Copy and paste your cover letter.
I wrote a whole article on this one tip a few years ago, but it bears repeating now because I still see so many people who attach their cover letter to the email when applying for a position. I recommend making your cover letter the body of your email when you apply. In this case it would technically be referred to as an e-cover letter or e-note, but it will ensure it gets read. People read email. They see a cover letter attached and they may never open it and go right to the resume. But by making your cover letter the body of the email, it will be read.

Cover Letter Tip #7: Keep it short.
No one has the time to read your whole life story, but brevity is even more important when you’re using your cover letter as the body of your email. You want to keep it short so the reader will actually read it. If it seems too long, they’ll either scan it or avoid reading it because it’s too overwhelming.

Cover Letter Tip #8: Close with a call.
Encourage the employer to reach out to you via telephone or to review your social networking profile. Include both when you close your cover letter. You may even consider mentioning endorsements you have on your social networking profile so they can learn more about what your clients/past employers have to say about your work. Don’t forget to include your phone number at the end and a link to your profile URL to make it easy to access.

Cover Letter Tip #9: Consider including a PS.
I like to add a PS to the end of the cover letters we write. Of course, it’s not appropriate in every situation, but when you have something really compelling to say and you want to make sure it’s read, I recommend including a PS. Curiosity gets the better of people—it’s just human nature—and they will read it. So if you made an important contribution to a vital project that would benefit the employer, I recommend mentioning it.

So that’s my list of cover letter tips for 2015. Which tip was your favorite? Didn’t see your favorite tip listed above? I’d love to hear it! Feel free to comment below and share it with me.