Netizens not only watched the video but also purchased the company's products via livestream to offer their support. The livestream host even pleaded with the audience to buy things in a rational way when many of them said that they were happy to buy the products even with borrowed money.
Erke caused a heated discussion among people due to the donation of 50-million-yuan worth of materials to the disaster area in Henan. The product was snapped up 'crazy'.
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