2015年创业者必读的八本书[2]

4. Zero to One: Notes Startups, or How to Build the Future by Peter Thiel
《从零到一：创业笔记之如何打造未来》，作者：彼得·泰尔

The following excerpt sums up the concept of Theil's book: "Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1."
从书中节选的这句话可以概括全书的理念：“做其他人已经知道如何做的事情，会将世界从1带到n，只会增加更多类似的东西。而创新则是从0到1的过程。”

This bestseller is geared specifically towards the startup community as it offers invaluable advice on what to consider and what to avoid before moving forward. Additionally, the author offers his philosophy on business, which helps the reader generate new ideas he or she may not have considered previously.
这本畅销书主要面对的是创业者，书中对于创业之前需要考虑和应该避免的问题，提供了许多宝贵的意见。此外，作者还描述了自己的商业理念，可以帮助读者产生一些之前未曾想到的新想法。

5. ThinkerToys by Michael Michalko
《商业创意全攻略》，作者：迈克尔·米哈尔科

The ability to create is just that — a developable ability — that can be learned and improved upon much like any other competency, and the author does just that in this creativity "bible." After all, creativity and opportunity are what emboldens wannabe startup founders to take the plunge into the world of debt known as entrepreneurship. ThinkerToys, and its companion Thinkpad: A Brainstorming Card Deck, offers 33 different exercises and 56 cards that will spark your creativity and inspire the innovation monster within.
创造力是可以培养的，与其他能力一样，可以通过学习加以掌握，并不断增强，在这本创意“圣经”中，作者意在教会读者如何培养创造力。毕竟，只有具备创造力和机会，那些渴望成功的创业者们才能有胆量投身到创业当中。《米哈尔科商业创意全攻略》和配套的《头脑风暴卡片》（Thinkpad: A Brainstorming Card Deck），共提供了33种不同的练习和56张卡片，肯定能激发你的创造力，释放你内心强大的创新力量。

6. Unbroken: A World War II Story of Survival, Resilience, and Redemption by Laura Hillenbrand
《坚不可摧：关于生存、韧性与救赎的二战故事》，作者：劳拉·希伦布兰德

There's a reason why this book is number one on Amazon and a Hollywood motion picture. While entrepreneurism isn't quite the theme of this book, the lessons of personal sacrifice, survival and resiliency are. After reading this book your perspective on founding a startup may change because if the main character, Louie Zamperini, overcame the challenges and catastrophes he faced, then so can you.
这本书能登上亚马逊畅销榜榜首，并且被好莱坞改编成一部电影，是有原因的。虽然创业并非本书的主题，但其中所描述的个人牺牲、生存和韧性，却对创业者大有裨益。读过这本书之后，你对创业的观点或许会发生改变，因为既然书中的主人公路易·赞佩里尼能够克服各种挑战和灾难，你也可以。