Promotion is any activity that encourages the purchase of a good or service.Managers must determine how much they are going to invest in promotin and what tools they will use. The promotional mix ,or plan,utilizes personal selling,advertising and asles promotiion to deliver attention to the product also become part of the mix.
Promotion is most important in the product's introduction and maturity stages.In Introduction ,the market is unaware of the product and therefore uninterested,promotion must overcome ignorance and generate interest. In the maturity stage competiition is stiff and the promotion must show how a product is different or unique implementation strategies evaluation of program effectiveness and the promotional budget.
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