教你为自己量身定制销售计划How to Make a Marketing Plan?【第404期】

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对于你来说，销售计划是什么？是年初做给老板看的门面功夫，还是一份可以鞭策自己的计划方案？对于一名有雄心壮志的业务员来说，答案必定是后者。一份有效的年度工作计划能够帮助你在新一年的工作里更好地落实工作，取得好成绩。不同的人会有不一样的工作习惯和模式，销售计划也就大相径庭。那么，如何给自己量身定做一份销售计划呢？阿连总结了以下几点，希望能帮到大家：

1、先认真审视自己的工作情况

在制定销售计划前，首先必须彻底了解自己的工作情况，审视一下周围的环境，再确定自己的目标。这一点对于作为业务员的你尤为重要。因为如果你没有审视清楚自己跟进客户的状态，你根本无法设立自己的业绩目标，或者，也只是在设立一个不切实际的目标，对于如何实现这个目标，只是在夸夸其谈。阿连的建议是，如果你对自身情况不太了解的话，可以找你的上司谈谈，因为作为带领你冲业绩的上司，他们对你的工作情况肯定是最了解的，也能给到你最中肯的建议。

2、明确自身发展情况，确定更高目标

作为业务员，除了公司给你的业绩指标，我相信在你心里，肯定也有一个自己的目标。在制定目标的时候，有一点需要明确的是，你觉得自己今年可以达到的，那是你工作的一条合格线，你还需要为自己订立一个更高的目标。目标，是对自身的更高要求，不是短时间内可以达成的，但确是可以通过自身努力做到的。朝着合格线一路前行，让自己和目标越来越接近。给自己更高的要求，这样，一年下来，你会发现自己超出了预期的成绩。

3、将执行方案进行到底

在确定好自己的工作目标之后，必须为此制定相应的工作计划，细致到每天的工作安排，所以必须完成的工作任务。当然，在制定工作计划的时候，你应该将你达成目标可能遇到的问题和困难考虑在内，从而调整自己的工作计划，从而提高计划的可行性和有效性。

4、顺应时势，且行且调整

计划总是赶不上变化，因此，在实施计划的过程中，必须根据实际情况进行调整，而不是让计划束缚你的工作。你可以在每天的工作中划掉已经完成的任务，然后重新编排先后次序。有必要的话，根据计划实施的进展和新的变化，来调整方案。

当然，无论计划做得如何精细，还是要配合足够的执行力才能收获到效果的，纸上谈兵远远成不了事。如果你已经做好适合自己的工作计划，那么，就别再犹豫了，时间就是金钱，和时间赛跑，奔跑吧，兄弟！

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For you, what's the marketing plan? Is it a cosmetic move for your boss at the beginning of the year or a work plan for pushing yourself? For an ambitious salesman, the answer must be later. An effective annual work plan can help you work better in a new year, to get good results. Different people have different work habits and patterns, and their marketing plans are dramatically different. How to make your own marketing plan? Here are some tips to you and I hope you can be helped.

1.Take a hard look at your work first

Before making a marketing plan, you must first thoroughly understand your work and scan your environment, then set your goals, which is especially important for you, as a salesman. If you don't take stock of your follow-up state, you hardly set up your own performance targets, or you just set up an unrealistic goal, and you just trade in empty rhetoric on how to achieve the goal. My suggestion is that if you don't know about your own situation, you could talk with your boss, because as a leader, he must understand your job and he can give you the most pertinent advice.

2.Clear your own development, to set higher goals

As a salesman, in addition to the performance indicator set by your company, I believe you must have your own goal. When setting goals, it should be clear that a qualified line of work is something you can achieve this year, but you need to set a higher goal for yourself. A goal is the higher requirement for yourself, which you can achieve in a short time, but it can be done through your own efforts. Move on towards the qualified line, closer to your goal as much as possible. Push yourself with higher requirements so as to achieve the stronger-than-expected performance in a year.

3.Carry implemented plan through to the end

After determine your goal, you must make the corresponding work plan, specific to the daily work arrangement as well as all work related tasks that must be done. Of course, all problems and difficulties that may be encountered during moving on also need to be taken into account when you're planning your work schedule, to adjust your work plan, to improve the feasibility and effectiveness of the plan.

4.Temporize, line and adjust

Plans always can not keep up with changes, thus in the process of implementation plan, you must adjust according to actual situation, instead of feeling trapped by it. You can elide the tasks you done every day, and then redo their order. If necessary, adjust the plan according to the progress and new changes.

Of course, no matter how fine the plan to do, only action can we truly gain something, and empty talk makes nothing. If you have make the effective work plan for yourself, so, don't hesitate, time is money! Racing against time! Running man!

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