Here is a public welfare advertisement, a kind of the media messages,which is named "the killer family".There is no doubt that the advertisement is created by those who suppose human to protect wild animals and never kill them,revealing a purpose--"no trading,no killing".
The advertisement is mainly performanced by the girl whose parents and grandparents are crazy about something they admire and purchase them,as a result,there are many rhinoceros,antelopes,elephants and bears being killed every year.As can be seen at the last scene,they are taking photos,however,the girl's face is filled with disappointment and unhappiness.In contrast,others all smile with pleasure.Besides,it can be clearly heard that the background music goes "tick-tock,tick-tock",just the sound of clock,representing a warming to us human.
What a shocking advertisement!Audiences without sympathy may feel nothing with it.But most of the audiences would performance differently.Being shocked,they will understand its connotation and make changes to protect wild animals,especially the social will form a great atmosphere. Althought every produce of media message is aimed at making profits,the public welfare advertisement hope to encourage people to build a friendly environment and always remember,"no trading,no killing".
