The picture makes significant use of the horizontal axis, the picture of the Johnson's baby bath presented as given are placed on the left. On the contrary,what placed on the right are new.
The picture also includes vertical triptychs with a 'ideal' top called Johnson's as the logo of this company, a 'real' bottom showing the real goal of this picture.
This picture contains four keys elements,such as headline, copy, illustration and signature.
The headline 'the gentlest touch,from the first time to every time' can arouse reads' interest by providing a benefit, at the meantime, leading them to read the rest of this ad.
On the bottom of this picture is copy, which conveys us more detail of this product, for example, its price and variety.
What's more, on the right of this picture is illustration which also is tied into headline and copy, showing how the mother and her son feel after using this baba bath to encourage a purchase of this product. Furthermore, this illustration is producing form frontal and eye angle to close the distance between the readers and the figures in the picture and to welcome everybody to purchase this product. In medium shot of this object, we can see the whole figure of the mother and her son, but without much space around them.
The signature is a distinctive identification symbol for this company, called Johnson's. | 
