Have you ever come into contact with the advertisements of protecting rhinoceros?Now I want to share my analysis of such an advertisement that is presented by Jackie Chan,made by WILDAID,an organization of protecting animals.
First of all,I’d like to talk about the message given in the advertisement.Purchasing rhinoceros horn not only means that you should spend money on the horn,but also means that you are going to purchase guns,bullet,poisonous arrows,axes as well as butcher’s knives which are used to cut rhino face.Therefore,no business,no killed.The products of the advertisement use the message with the aim of warning buyers’ behavior not only means that buyer should spare much more money on how much the product truly cost,but also means killing a kind of beautiful animal.Actually,if you are moved by the words spoken by Jackie Chan,the producer of the advertisement have achieved their goal.
Then, I’d like to point out the front angle and the shot of the leader in the advertisement.The designer of the advertisement use the front angle and prospect shot of Jackie Chan,make his statement sounds more serious and genuine,which strengthen the effect of moving people.
Last but not least,they use a lot of tools to assemble a rhino,which explains how cruel the process of getting a rhinoceros horn is,warning people not to kill it without mercy!
All in all,we should protect such lovely animal,no business,no killed.
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