The first time when I see the picture,I wasreally touched by the advertisement,in which I had a betterunderstanding of the dangerous may cause by cigarettes.
In thepicture there is a cigarette which is smoking.The smoke above it likehuman skull looking us with his horrible expression.In some place,from psychologicalaspect,the majority of people seem to tend to have an fearful attitude toward abone.The advertisement use a single image ofskull to arise us The fear of death,which could make a deep impressionon us.We afraid of death so we could know the damagement of cigarettes.
When youlook on the skull,you could find that he is looking you too.Athought he have noeyes,you also focus your eyes on him.Red and black create a terroratmosphere so you couldn’t ignore the skull and the meaning of the advertisement.
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