李锦记健康产品集团凭借「健康理念项目」荣膺首届「2017大中华区雇主品牌创意大赛之最佳员工体验奖」，彰显出独特的雇主品牌优势！
本次大赛由中国领先的人力资源媒体公司HRoot、全球人力资源认证机构杰出雇主调研机构TopEmployers Institute等业界翘楚联合举办，共有312家企业的633个创意项目参加，最终包括腾讯、网易在内的40家企业在激烈的角逐中脱颖而出，分获11项大奖。
「健康理念项目」是李锦记健康产品集团在2013年推出的员工健康推广项目，分4年实施，旨在提升员工健康意识，并通过员工向更多人群传递健康理念。项目形式多样，包括健康营、「徒步去旅游，高铁回程不用愁」行走活动（累计步行里程免费换取高铁票）、四合理照片大赛（李锦记健康产品集团提倡饮食、起居、运动、情志四方面的合理）等，通过逐年推进，高潮迭起，获得了累计超过1万人次的参与度，得到雇主品牌创意大赛评审的一致青睐。
项目组表示：「我们希望健康理念项目能让员工通过切身行动体会到健康的重要性，并带动更多身边的人参与其中。很多员工通过日行万步，告别小赘肉，精神更加充沛。还比如『四合理照片大赛』这类活动，通过Facebook和微信等社交媒体分享，单张照片最高获得超过4万次点赞，向更多人传递了健康正能量。」
李锦记健康产品集团高级副总裁杨国晋先生表示：「秉持『思利及人』的核心价值观，集团始终把『人』看成是企业最宝贵的财富，坚持以人为本，对员工负责。提升员工的健康意识，有助于打造独特的人才优势，强化雇主品牌，增强企业的核心竞争力。」
The Health Philosophy Programme of LKK Health Products Group(LKKHPG) was honored with the Best Employee Experience Award of the first Employer Branding Creativity Award in Greater China, which recognised LKKHPG's creativity in improving employee health and well-being.
The competition was jointly held by renowned institutions in the industry, including HRoot, a leading human resource media company in China, and Top Employers Institute, a certification company that recognizes excellent employers globally. A total of 312 companies with 633 creative proposals enrolled. Eventually 40 companies including Tencent and Netease stood out from the fierce competition and won 11 respective awards.
LKKHPG's Health Philosophy Programme was launched in 2013,and since then has been gradually implemented during the subsequent four years, with the aim of enhancing health awareness of both employees and the general public. The programme consists of a variety of inspiring events and activities. Many of them were held once annually, including health camps, hiking(participants could redeem their hiking miles for coupons to purchase tickets on China's high-speed railways) and a photography competition where contestants competed by submitting the best photos depicting healthy diet, rest, exercise and positive thinking, the four aspects LKKHPG advocated. With more than 10,000registrants to date, the programme has received unanimous compliment from the judging committee.
A spokesperson for the programme explained, 'We hope the programme enables our staff to develop awareness of the importance of health through participation and encourage more people to nurture healthy lifestyles. Many of our colleagues have managed to lose weight and become more energetic through walking 10,000 steps or more daily. In addition, events such as the Four Habits Photography Competition spread positive energy among the general public by means of social media platforms, like Facebook and WeChat. The wining photo received more than 40,000 likes.'
Mr. Harry Yeung, Senior Vice President of LKKHPG added, 'Based on the core values of Si Li Ji Ren - considering collective benefits before acting - we always value employees as our most valuable assets. We are committed to employee health, which is instrumental in creating the unique advantages of our talent pool, reinforcing our employer brand and enhancing our core competitiveness.'
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