电子书 | 定性营销研究理解消费者行为（英文版）

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导读

In addition to her acadcmic work at the University of Warsaw Faculty of Psychology, she has been actively engaged in marketing rescarch practice since the carly 1990s, having conducted hun-dreds of focus groups, in-depth intervicws, and ethnographic research to date and provided many academic courses and courses for practitioners on markcting rescarch including qualitative markct-ing research, as well as bespoke courses for modcrators. In 2005， she founded Maison&cPartncrs-a markct research company specialising in strategic marketing research. She has worked with some of the largest international clients like Procter Gamble, Mastcerfoods, Danonc, PepsiCo, Nestlc,ING, Aviva, Citibank, Mastercard, and many others. Author of numcrous highly cited scientific articles and books, including:Badania marketingou. Od teorii do praktyki（Marketing Research:From Theory to Practice）， Propaganda dobrych serc cayli rzecz o reklamie spolecznej（Propaganda of Good Hearts:On the Issue of Social Advertising, Polak w swiecie finansow （A Pole in the World of Finance）， and Psychologia konsimenta （Consimer Psycholog)

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