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JD.com’s ’Million Step’ chickens to relieve rural poverty
网易喂猪、京东养鸡:中国科技公司为何都爱“不务正业”?时间:2017-05-29单词数:2113193
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导读:网易“味央猪”刚刚火爆不久,京东又推出了“跑步鸡”,网友纷纷吐槽中国科技公司“不务正业”。
China’s e-commerce giant JD.com has come up with a plan to relieve rural poverty by helping farmers produce and sell healthier free range chickens.
近日,中国电商巨头京东想出了一个帮助农民扶贫的计划——生产、销售放养土鸡。
Announcing the concept, company CEO, Liu Qiangdong, said the "running chickens" project would see JD.com buy the birds at three times average local prices, so long as the chickens have run a million steps in their lifetimes.
京东CEO刘强东在宣布这一概念时表示说,这些鸡一生中需要跑至少100万步,然后京东会以当地3倍的价格收购这些“跑步鸡”。
Liu said, each low income family would receive 100 chicks for free, with a pedometer attached to each of their legs. The chickens must be raised free range, and run at least 1 million steps before meeting JD.com’s purchasing standards. They’ll then be bought back for more than 100 yuan (14.6 USD).
据刘强东表示,每一个低收入家庭都将获得100只小鸡,每只小鸡的腿上都连接有计步器。小鸡们必须被自由放养、跑至少100万步,然后才能达到京东的收购标准。然后京东会以每只100多元(约合14.6美元)的价格回购这些鸡。
99% of chickens on the Chinese market move less than three meters in their whole life, explained Liu. Compared to the 45 days of raising broiler chickens, the feeding period for the free range birds will be around 160 days. They’ll also enjoy a diet of fruit and vegetables three times a week.
刘强东表示,中国市场上99%的鸡一生中移动的距离不超过3米。和饲养鸡45天的生长周期相比,放养鸡的生长周期大约为160天。放养鸡每周还要喂食三次蔬菜水果。
As a result, the prices for the free range chickens will be much higher than broiler chickens. On JD.com, free range birds are sold at 128, 168 and 188 yuan based on their weight, while other chickens are sold for 50 yuan on average.
因此,放养鸡的价格比饲养鸡的价格高得多。在京东上,根据体重不同放养鸡可以卖到126元、168元和188元的价格,而其他鸡平均不过50元。
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