海信冰箱获2016年度「澳大利亚评级机构Canstar Blue最受消费者满意奖」！

11月2日，海信冰箱荣获了由澳大利亚评级机构 Canstar Blue 颁发的“2016年最受消费者满意奖”（Canstar Blue Most Satisfied Customers Award），此项荣誉意味着海信冰箱在该机构的满意度评比中成为荣获最高评价的品牌。

据悉，Canstar Blue 此次评出的“最受消费者满意奖”是以用户的满意度调查为依据的，通过对最近三年购买了冰箱的消费者所购买品牌在整体满意度、信任度、性价比、食品保鲜、售后等方面的调查，以冰箱品牌的综合排名来做最终的奖项评定。

最受消费者满意的标识「Canstar Blue」徽标

从用户满意度调查结果可以看出，海信冰箱在冰箱内饰的设计和产品质量方面得到了澳大利亚顾客极高的认可，在性价比方面更是得到了5星的满分评价。

Canstar Blue的负责人Megan Doyle 对海信的表现给予了高度评价。她透露，海信冰箱是第一年出现在用户的冰箱评级推荐榜上，结果一出现便给消费者留下了极为深刻印象。尤其是海信在冰箱可靠性、内饰设计上的出色表现都完美契合了澳洲消费者对冰箱的需求。

海信澳大利亚负责人Andre Lannuzzi 认为，“客户对于冰箱的使用需求是我们设计产品的主旨”，对于此次海信冰箱获得评级机构的高度肯定，是海信人长期努力的结果。

海信冰箱在澳洲市场的出色表现，得益于海信对于用户需求的重视与调研，在海外自主品牌战略的推动下，这一以顾客为核心的设计理念凝聚在每一款海信冰箱的产品中。

Hisense Awarded Top Accolade by Canstar Blue

Refrigeration Category Recognised with “Most Satisfied Customers” Award

SYDNEY, 2 November 2016 --- Hisense has taken out the coveted 2016 Canstar Blue award for “Most Satisfied Customers – Refrigerators”– an accomplishment set to bolster the brand’s emerging reputation as a key player in the Australian home appliance market.  

 

The customer satisfaction ratings were achieved by asking survey respondents who had purchased a fridge in the past three years to score performance across several categories including: overall satisfaction, reliability, value for money, food freshness, internal layout, fixture and fitting quality – with Hisense emerging victorious.

  

Andre Iannuzzi, Head of Marketing at Hisense Australia says the number one positioning in Customer Satisfaction for refrigerators is a reflection of the hard work being implemented across the category; from compact Bar Fridges through to top-of-the-line French Door Refrigerators.

 

“How our customers experience and use our products everyday is at the centre of our design and engineering at Hisense -so it's deeply rewarding to get this kudos from customers themselves saying they're happy with our efforts,” said Mr Iannuzzi. 

 

Canstar Blue was similarly enthusiastic about Hisense’s achievement at this year’s awards. “This is the first year Hisense has featured in our customer ratings for refrigerators and it has immediately made a big impression,” said Head of Canstar Blue, Megan Doyle.

 

“Australian consumers expect reliability, good internal layouts and quality fittings from their refrigerators, and Hisense is clearly meeting these expectations, while also scoring five stars on value for money. In an extremely tough marketplace, Hisense is making its presence felt and Aussie consumers are happy with what they’re experiencing.” she said.