01
分销渠道策略
我们正与主要竞争对手为争夺最大市场份额而激烈竞争。你认为我们有什么优势?
We are competing aggressively with our main competitors for the biggest market share. What do you think our strengths are?
我们具有低成本优势。其他公司将很难与我们竞争。
We have an advantage of low costs. Other companies will find it difficult to compete with us.
但是公司好几年都是市场领头羊。他们的主要销售战略是产品的质量，标准化的质量。
But ABC Company has been the market leader for several years. Their main selling strategy is the quality of their products, the standardized quality. the market leader.
那么，让我们集中于创新，比如，在控制分销渠道上的创新。
Well ,let's focus on innovation ,for example, innovation in controlling distribution.
这听起来很有意思！
That sounds very interesting!
你能详细说说吗？
Would you please go into details?
Could you be more specific?
Could you go into more detail on that?
Could you elaborate on that?
02
价格策略
研究证明，我们的新产品具有很大的市场潜力。我们现在惟一要做的就是大力促销。
Researches show that market potential for our new products is great. All we need now is a good promotional push.
你说得很对。我们应该使更多消费者注意我们的产品。
You said it. We should draw more customers attention to our new products.
You said it. We should make more customers aware of our new products.
可以让他们免费试用一段时间。
We may let them try out our new products free for some time.
也可以提供折扣。
We may also offer them a discount.
还可以发放优惠券。
We may use coupons.
比如，撕下优惠券，用它再买同一产品可省10美元。
The customers may tear off the coupons attached to the products and use then to get coupon
By using the coupons, the customers can save $ 10 on the next purchase of the same products.
超市还经常举行买送—促销活动。
And there is often a buy-one-get-one-free promotion in the supermarket.
03
广告策略
你看我们的市场份额在下降。
You know, our market share is dropping.
我们需要搞搞促销。
We need to promote the sales.
We need to launch a promotion.
你看是否有必要做广告？
Do you think advertising is necessary?
Do you think advertising is needed?
是的。依我看，广告是一种重要的市场营销工具，它能在许多方面起作用。
Yes. The way I see it advertising is an important marketing tool and it works in many different ways.
Yes. In my opinion advertising is an important marketing tool and it works in many different ways.
那么依你之见，怎样才算一个好广告呢？
What do you think makes a good advertisement, then?
一个好广告总是集中于产品，它应该描述产品的独特卖点。
A good advertisement always concentrates on the product. It should describe the unique selling points (USPs).
我明白了。但由谁决定使用何种媒体呢？
I see. But who decides which sort of media to use?
哦，通常由广告代理做出选择。
Well, usually the advertising agency makes the choices.
你知道吗，我们公司下个月将开展宣传促销活动。
Do you know our company will launch the publicity and promotional campaign next month?
是吗？我还不知道。
Really? I haven’t heard of it.
Really? I have no idea about it.
我们打算在我们的每个商店举办晚会进行促销。我们希望一些社会知名人士能够出席，从而产生有影响的宣传并，提高我们的声誉。
We plan to launch this promotion with major evening events in each of our stores. It our expectation that some social celebrities will attend these events thereby genera- ting significant publicity and enhancing our reputation.
听起来很好呀！活动还有其他方面内容吗？
That sounds great! Is there any other aspect in the campaign?
是的。另一个重要宣传方面是通过媒体做宣传手册广告，比如报纸、宣传手册、电视等等。
Yes. Another important aspect brochure is advertising through media, such as newspaper, brochures, television and so on.
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