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-没有Wifi的童鞋可以先看文字哦-
Someone said: 'If you are persistent, you will get it, If you are consistent, you will keep it.'
有人曾经说过：“如果你坚持不懈，你会得到它。如果你始终如一，你会拥有它。”
In this video, I will summarize by emphasizing the importance of putting everything together consistently.
今天，我想讲讲在说服别人的过程中，让所有的言论都支持同一个观点的重要性。
Because the art of communication, even specifically influencing and persuasion is about telling a story. A good story. A good story that makes sense. A good story in which the main character, the adversaries, the supporting casts, the actions, the conflicts, the resolutions all must fit together as one clear plot, and all driving towards one clear ending.
因为沟通的艺术，其实就在于讲一个故事──一个合情合理的好故事。这个好故事里有主角，有对手，有配角，有效果，有冲突，所有这些必须相互融合去呈现一个清晰的情景，一起推动事情发展而得出一个清晰的结局。
Wouldn’t you rather read a story or watch a movie that doesn't have any holes, unanswered questions, or loose threads.
难道你愿意读到的故事或看到的电影里有缺陷，有没有回答的问题，或者线索松垮吗？
You have to ensure the info you give are clear and free from open interpretation, so they don't think..
你必须确保你给的信息是非常清晰的，而且不会让人可以随意释义，以致于他们会想......
You have to ensure that all the information points to the same conclusion so they don't think
你必须确保所有的信息都得出相同的结论, 所以他们不会想：
You have to ensure that none of the info comes out of the blue so that they don't think...
你得确保这些信息都不是突然间蹦出来，以致于他们会想......
As you are aware, that in a 'Presentation', there should be only one key message. So think of the process of changing a stubborn mind as an extended, prolonged presentation so that you will have to strategically plan that the content, info, the ideas that get to your stakeholder over time, in all these different ways, they all tell the same story, drive to the same ending and supports the same key message.
你很明白，在一个汇报里只能传递一个意思。所以，要把改变一个倔强又任性的脑袋,想成是一个延伸的、持久的汇报,你得有战略地计划。内容、信息、向你的老板们要传达的意思。日复一日，千方百计。所有人都讲一个同样的故事，得出同样的结局，支持同样的意思。
It’s just like how Marketing always try to send out a consistent message to the customers even though there's a wide variety of communication channels from tv ads, printed ads, youtube videos, blogs, WeChat sharing, website, email, and down to service instructions, customer service script, and product packaging.
就像市场部门，总是向消费者传递前后一致的信息，即使传媒方式非常广泛。从电视广告、印刷广告、 youtube视频、博客、微信分享、网站、邮件等等，到服务指南、顾客服务手册以及产品包装。
And yet, they manage them strategically, so that no matter where the customers turn to, they'll still hear the same message that describes the same brand of that company or specific product.
然而，他们都有战略性地管理这些方式。所以，不管消费者通过任何一种渠道获得信息，他们听到的某个公司或某种产品的信息都是一样的。
Now, when you're trying to change a stubborn mind, you're giving a lot of frequent information, in all the varieties of channels and mediums, just like marketing. And just like marketing doesn't want to confuse the customers, you can't make the mistake of confusing your stakeholders.
现在，你尝试改变那个倔强而又任性的脑袋，正如市场部一样，利用各种各样的渠道和媒体频繁散发各种信息。也正如市场部门，不希望让消费者困惑，也不能犯让老板们困惑的错。
At a high level, Mr. Li could probably do a better job of managing communication as a whole just like from a marketing strategy perspective. I'd advise that he work with all the China sales team members so that everyone, when they're talking to the HQ, they all speak in the same voice, tell the same story, use the same language, leverage the same metaphor. So when a China sales guy has a meeting with HQ folks, never mention any sales wins that came easy; Every accomplishment must be described with the challenges that they overcame.
从高层次讲，李先生可以把各种沟通作为一个整体来管理。 正如从市场战略眼光管理一样。我想建议李先生，与中国销售团队合作，所以每个人，在跟总部交谈的时候，他们都会用同一个声音说话，讲述同一个故事，使用同一种语言，所以，当中国的销售员碰到总部那群人时，绝不提取得销售业绩是多么容易，而要告诉他们，每一个成就的获得都是克服种种挑战而得来了。
Nothing came easy! That is the message.
所有的言论都指向一个观点：任何成就都来之不易！
I know it is common business practice to be positive and only talk about good news. But in this case, for Mr. Li, I would actually recommend that he includes stories and episodes of how he lost sales. Speak about them, not as failures, but as obstacles in the bigger picture.
我知道，保持积极并且只说好消息是生意场的惯例。但在这个案例里，我更愿意建议李先生也讲讲他丢单子的故事。这些故事，并不是作为失败来讲，而是作为未来发展的障碍来讲。
Speak about the lessons learned from loss. Then speak about, “what if we had even more tools and support and resources from the HQ. Imagine what could have been.
从损失的角度讲学到的教训。然后提问，“如果我们能够获得总部更多资源和支持，那会是什么样的？”想象一下情况会是什么样子呢？
Manage communication as a whole to tell this consistent story. Then you communicate frequently, in a variety of ways all of which have high credibility.
从整体上把握沟通，传递一个前后一致的故事。然后频繁地、用不同的方法，传递高度可信的消息。
You now have the power to influence which you can never hope to achieve through one presentation.
现在，你有了一种超能力，这种能力能帮你达到的目标，仅仅用一次汇报是达不成的。
This power is very important，because
这种能力是非常重要的，因为
If we want to change the world, we have to first change their minds.
如果我们想要改变世界，就得先学会改变别人的想法。
<如果今天的分享对你有帮助请转发，谢谢！>
I.频繁沟通：想要说动顽固己见的老板，请拿出'追女孩'的精神来！
Hubert教练近20年的职业生涯始于埃森哲，作为咨询顾问和高级经理他带领来自美国欧洲和亚洲的团队为客户提供解决方案。
作为沟通和国际认证的演讲教练，Hubert教练将帮助你发现、打造和传递对你的听众有意义且有价值的内容。
Hubert教练出生于台湾，在美国长大，说一口非常地道的英语和非常不地道的北京话。他凭借艺术天分进入美国排名第一的文理学院波莫纳学院，之后又在伊利诺伊大学香槟分校获得MBA学位以及英国诺丁汉商学院获得工商管理博士学位。并在2015年获得全球认证的演讲教练 (Certified World Class Speaking Coach)。
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