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Chinese catering industry breakthrough in US
(People's Daily Online)
08:23, September 05, 2012 
 
 
In recent years, Chinese catering industry has undergone rapid development in theUnited States but it is also faced with many challenges such as harsh laws and culturaldifference. From concession to acceptance and then change, Chinese cateringindustry had made outstanding contributions to the popularity of Chinese food culture.
Conflicts exist between Chinese-style food production and preservation andcomplicated sanitary regulations of the United States. In the summer of 2009, themanufacturers of rice noodles in San Francisco Bay received a ticket from theCalifornia Department of Public Health because they did not refrigerate the ricenoodles following the regulations. The refrigerated rice noodles will become hard andbrittle and difficult to sell. It was a heavy blow to the manufacturers of rice noodles andthe dispute triggered by safeguarding the rights and interests has been lasting totoday.
Until August 2012, under the joint efforts of the manufacturers and Chinese Americanofficials, the SB1465 bill of extending the storage period at room temperature to 24hours finally got passed.
These harsh regulations had also brought negative influence to moon cakes, thenostalgic traditional Chinese food. The Asian representatives put forward the AB2214bill, asking the related department to put off the implementation of penalty andinvestigate the making process of Asian pastry. Their efforts finally got the bill passed.
The efforts of Chinese restaurant owners to break through the barriers of cateringcultural also, to some extent, affected the dining habits of local residents. Under thepromotion of Chinese catering industry, the way of selling living seafood can be seeneverywhere in Southern California. Seafood wholesaler Guo said that there werealmost no living seafood before 1985 and 1986 but now all the large and medium-sizedChinese-owned supermarkets have fish tanks and the seafood restaurants stock livingfish and shrimps. Some restaurants even put fish tanks next to customers' table tofacilitate their choice, which is of rich Chinese style.
The pearl milky tea from Taiwan had also been questioned when it was first pushed tothe international market. The Rowland Heights beverage industry in the SouthernCalifornia accepts the popularity of tea beverages. It has gradually spread in the UnitedStates and now many European companies go to Taiwan to study related experience.
Source:People's Daily Overseas Edition , author: Rong Wenha.
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