By Su Zhou and Liu Baijia (
China Daily)
13:56, October 17, 2012
After narrowing its gap with search giant Google Inc in the US market, Microsoft Corp's Bing has begun to set its sights on China, where it is expected to expand its market share by marketing, enhancing local cooperation, and integrating social and mobile platforms, company officials said.
After three years of development, Bing has surpassed Google in terms of English-language searching capability, Microsoft officials said. This month, a blind test, in which users decided which search results were better, showed that more than 66 percent of users preferred Bing, according to Harry Shum, Microsoft corporate vice-president.
The US market share of Microsoft and Yahoo, whose search-engine services are also provided by Bing, was 28.7 percent in August, while Google's share was 66.4 percent, according to ComScore Inc.
Shum said Bing is ready to compete with Baidu Inc and Google in China, not only in Chinese-language search services but also in English-language searching, on personal computers and mobile devices.
Bing China recently launched a new version that claims to provide a better English-language search service. The strategy aims to attract high-end Internet users, who deal with English information more than others - the same group that uses Microsoft's messenger service.
"As far as I know, more than 5 percent of search content on the Internet in China is in English, but major players in the Chinese search market such as Baidu are not doing well or do not want to do well because the Chinese search service is already very big," Shum said.
"Backed by Microsoft and Bing in English-speaking countries, I believe we can provide a better English search service."
At the same time, Bing in the United States also announced some new features, such as a dynamic homepage, and connections with major social networking websites including Facebook, Twitter and Yelp.
Shum said Bing is still looking for the best suitable social networking site in China to work with.
According to Beijing-based research company Analysys International, Baidu dominated the search market with a 78.6 percent of the market share in the second quarter of 2012. Google's share dropped to 15.7 percent. Bing, which went on line in 2009, has a market share of less than 1 percent.
【1】 【2】 【3】 News we recommend:House prices nudge upward in SeptemberIslands dispute benefits carmakers' competitorsSany's bid to usurp CaterpillarFalsely labeled crabs upset the marketA Boon to the Economy'Right time' for London to build RMB businessBeijing offices still hot properties The consuming challenge of food safety The dawn of a new growth eraEmail|
Print|
Comments（Editor：厉振羽、张洪宇）
Increases the bookmark
twitterfacebookSina MicroblogdiggGoogleDeliciousbuzzfriendfeedLinkedindiigoredditstumbleuponQzoneQQ MicroblogRelated Reading
Microsoft's eye on country's search marketMicrosoft wisely teams with Beijing to fight piracyMicrosoft eyes opportunities in ChinaMicrosoft to boost presence in ChinaMicrosoft to buy enterprise social network YammerMicrosoft, Barnes &Noble join e-book ventureMicrosoft sues two Chinese IT companies over pirated softwareHot NewsChina sets nuclear security, radioactive contamination targetsChina urges sincerity from Japan for negotiations over Diaoyu IslandsChinese navy's Diaoyu Islands activities legitimate: defense ministryPLA to purchase traffic accident insurance for active servicemenFree license plates for new-energy carsChinese A-bomb test base opening to touristsPutting political label on Chinese investors 'unfair'OECD head praises manufacturing upgradeThe Agony and the Ecstasy of Steve JobsInt’l artists shun gallery in favor of apartment
本站仅提供存储服务，所有内容均由用户发布，如发现有害或侵权内容，请
点击举报。
