By Liu Jie and Wang Zhuoqiong (
China Daily)
10:13, December 05, 2012
China's private companies are becoming increasingly successful in making their brand better known, particularly overseas, according to a study released on Tuesday.
The third annual BrandZ Top 50 Most Valuable Chinese Brands study - jointly produced by WPP Plc, the world's largest marketing communications company, and Millward Brown, the global market research company - shows that the share of privately owned enterprises in the top 50 rose to 27 percent, up from 22 percent in 2011.
The privately owned high-tech companies Baidu Inc and Tencent Inc were ranked fourth and fifth, respectively.
On the list of companies making their brands better known internationally, meanwhile, four of the top 10 are run by private entrepreneurs: Lenovo Group Ltd, the apparel company Youngor Group, the home appliance producer Midea Holding Co and Gree Electric Appliance Inc.
The brand ranking considers financial and market data, consumer research, and covers both corporate and consumer brands.
The calculation of brand value also takes into account a brand's growth potential.
Doreen Wang, head of branding at Millward Brown China, said that in contrast to State-owned companies, the country's leading private businesses are more market-driven, having been set up in response to market needs.
【1】 【2】 【3】 【4】 We recommend:
China's first rail to 'sea of death' starts operation Sales of Samsung's Galaxy Note 2 tops 5mmarkBeijing-Guangzhou high-speed rail to open 10th China Int'l Automobile Exhibition concludes Harbin-Dalian high-speed railway starts operation New wave of communication tools Alibaba's 2012 transaction volume hits 1 trln yuan China's savings rate world's highest Shanghai Center Tower to rise over 400m Email|
Print|
Comments(Editor:梁军、马茜)
Increases the bookmark
twitterfacebookSina MicroblogdiggGoogleDeliciousbuzzfriendfeedLinkedindiigoredditstumbleuponQzoneQQ MicroblogRelated Reading
Self-owned brands account for 11% of total exportsPrivate firms take lead in overseas M&AsInvestors netted by appeal of new Internet companiesHot NewsNew CPC leadership rejects extravagance, bureaucracyChina calls on DPRK to act prudently with satellite launchGuangdong launches pilot asset declaration programVice principal detained for sexually assaulting student as she slept Gome to consolidate online business for larger shareChina speeds up South China Sea development for economyCharming singer Christine Fan to hold solo concert in Taipei Where memory lanes meet 21st century
本站仅提供存储服务,所有内容均由用户发布,如发现有害或侵权内容,请
点击举报。