ZHENGZHOU, Aug. 5 -- China's Shaolin Temple will develop a new line of kung fu themedvideo games to expand its influence among younger audiences, the temple's managementcompany announced Tuesday.
The Henan Shaolin Intangible Assets Management Co.,LTD, owned by the temple, hassigned a cooperation agreement with China Mobile Games and Entertainment Group(CMGE) allowing the latter to use Shaolin's brand to develop games for both mobile devicesand television.
The cooperation aims to encourage more young people to take interest in Shaolin'sBuddhist zen culture and the ancient martial art of kung fu, said an official at themanagement company, which is responsible for the Shaolin brand.
Located in Dengfeng City of central China's Henan Province, the 1,500-year-old ShaolinTemple is regarded as the cradle of Chinese kung fu.
Shi Yongxin, monastery head of the Shaolin Temple, believes that the temple needs tokeep pace with technology to attract new audiences and expand its influence.
Shaolin was the first temple in China to digitalize its business and now has nine subsidiarycompanies, which include martial arts studies, calligraphy, medicine, food and movies.
The temple first applied for its own internet domain name in 1996. In 2001 it launched itswebsite, publishing Shaolin kung fu secrets for the first time.
It then started its e-commerce business on Taobao, a popular online retail platform, in2008 to sell meditation costumes, candles, tee-shirts, watches, and the controversialShaolin Medical Book for 9,999 yuan (1,600 U.S. dollars).
In 2012, it opened accounts on social media website Weibo, where it now has 70,000followers.
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