China has become an incredibly valuable market for foreign businesses over the past decade, particularly as consumer spending continues to rise. 

For example: On 2018’s Singles Day (a major online shopping holiday in China), sales across all platforms beat the previous year by 31% — exceeding both Black Friday and Cyber Monday figures combined. In fact, 2019’s Singles Day led to more than $30 billion in sales in less than 24 hours.

Such immense spending power is a major incentive for companies targeting Chinese consumers. 

But…how do you reach these consumers?
To put it plainly: an effective advertising strategy — on the right advertising platform — is crucial to make an impact in such a competitive market. 

So, what is Toutiao advertising and what can it do for your business? 

So… what is Toutiao? 

Toutiao is an online platform dedicated to sharing diverse news stories and information. It uses machine learning to analyze individual reading preferences and tailor content to each user, boosting relevance to maximize engagement. 

Toutiao is owned by ByteDance, the firm behind the global phenomena TikTok. The apps collectively have more than 1.5 billion active users each month (or 700+ million per day!).

Toutiao provides users with a convenient way to read the stories they genuinely want to read based on their preferences. As Toutiao aggregates both news stories and videos (from the popular video-sharing platform, Douyin), there’s an extensive variety of media to consume.