Uber refreshed their branding and visual identity in the beginning of this year and despite the controversy it was a in my opinion a solid work. I know some of the designers behind it and I have profound admiration for the work that they do, they are experts at their craft and probably some of the best in this field. The project that they shared on Behance definitely illustrates that quite well. It's a text book project and if you want to create visual style guide, save the link because it's hard getting any better than that.
Working on a brand identity is always a good challenge, it's not for nothing that most of us has multiple different practices to understand more the client and ultimately be on the same page. Let's take a look at the visual identity of Bó - Burger and Fries, a culinary place located in Kielce, Poland. Behind this mixed branding, the folks from Hopa Studio took on this project in branding, interior design and packaging as well.
Fridaymilk is a branding and visual identity project for an independent curating organization based over the Polar Circle which aims to develop culture and media in the North. There's a lot to love about this project but for me nothing beats the simplicity. The business cards are simply gorgeous, especially the back of the card, which looks like ice. United by the idea of Northern identity they are promoting the concept of cultural decentralization by shifting the cultural centers ?from capitals to remote areas?.
Cirgráfica is a Brazilian company in the publishing and high quality printing industry. The company's perception was unclear and did not have distinction among its segment, and we needed to divert us from the common visual paths taken for print companies, to convey a new perception for Cirgráfica. Moreover, with digital convergence appreciation of quality print needs highlighting.
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