作为销售人员向顾客介绍某种产品的目的是让客户了解该产品的性能，引起客户的兴趣，从而吸引潜在的顾客去购买该产品。作英语介绍产品时，要根据所给信息介绍某种产品的品名、型号、原料、生产商、特点、功能以及使用说明和维护方法。特别注意以下几方面：
（1）清楚地描述某产品的特征，包括产品的外观、颜色和体积等；
（2）描述该产品的优点，让客户知道拥有它能带给自己的好处；
（3）用统计数字、众所周知的事实和别人的经验来证明某产品的优势，增强客户购买的信心。通常，介绍时要提供该产品的图片。
如果是某公司在网络或报纸等媒体上作产品介绍，一般要介绍公司的生产能力、产品的种类、特点。还要介绍产品在国内外的影响力，年销售量、出口量等。
“永久牌”自行车网站（http://www.forever-bicycle.com/ about / index2.htm）的产品介绍写得非常棒，请大家欣赏：
FOREVER has a production capacity of 4 million sets of bicycles peryear, of which there are seven series, five types and over 300models.
FOREVER therefore ranks first in the domestic (家用) Chinese salesmarket.
FOREVER has the capacity to manufacture 300,000 sets of electricbicycles annually, adding three additional series of productgroups.
FOREVER products have been exported to more than 100 countries andregions.
The production capacity of motor scooter is 200,000 sets per year.Currently, there are about 100,000 customers in Shanghai, and thisproduct has become the second most popular environmentally friendlyvehicle in the world.
河南 昝亚娟
