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大数据时代|【剑桥分析】:谁能掌握数据,谁就能操控世界


【世界决定视界】【视界决定世界】

欢迎打开“我与我们的世界”,从此,让我们一起“纵览世界之风云变幻、洞察社会之脉搏律动、感受个体之生活命运、挖掘自然之点滴奥妙”。

我与我们的世界,既是一个“奋斗”的世界,也是一个“思考”的世界。奋而不思则罔,思而不奋则殆。这个世界,你大,它就大;你小,它就小。

欢迎通过上方公众号名称打开公众号“查看历史消息”来挖掘往期文章,因为,每期都能让你“走近”不一样的世界、带给你不一样的精彩。


本期导读:据媒体报道,美国联邦贸易委员会正在调查社交媒体巨头脸书(Facebook),脸书公司汇集的5000万用户的个人数据被指遭英国一家政治咨询公司'剑桥分析'(Cambridge Analytica)滥用。'剑桥分析'公司正面临是否利用个人数据影响美国2016年总统大选和英国脱欧公投的调查。



Cambridge Analytica: The data firm's global influence

剑桥分析:一家数据信息公司的全球性影响


Cambridge Analytica CEO Alexander Nix has been suspended amid the controversy

随着事件逐渐发酵,剑桥分析的首席执行官已被停职


The company accused of using the personal data of millions of Facebook users to influence how people vote is not shy about its international portfolio.


Political consulting firm Cambridge Analytica is facing questions over whether it used personal data to sway the outcome of the US 2016 presidential election and the UK Brexit referendum.


But its reach extends well beyond the UK and US, with its website boasting of supporting more than 100 campaigns across five continents.


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The company has suspended its CEO, Alexander Nix, who was filmed as part of a Channel 4 investigation giving examples of how the firm could swing elections around the world with underhand tactics such as smear campaigns and honey traps.


The UK-based company, which denies any wrongdoing, has an extensive record of work abroad. Here's what we know about it.


Europe

欧洲

As part of the Channel 4 investigation, executives said Cambridge Analytica and its parent company Strategic Communications Laboratories (SCL) had worked in more than 200 elections across the world, including in the Czech Republic.


'We've just used a different organisation to run a very, very successful project in an Eastern European country where... no-one even knew they were there,' company executive Mark Turnbull said.


Cambridge Analytica's website also says it was involved in political campaigning in Italy in 2012, on behalf of a 'resurgent political party last successful in the 1980s'.


'CA's suggested reforms allowed the party to perform beyond its initial expectations at a time of turbulence in Italian politics,' it says.


But the role of SCL goes back much further. It claims to have helped the Orange Revolution in 2004 in Ukraine which helped bring the pro-Western President Viktor Yushchenko to power.


'SCL succeeded in maintaining the cohesion of the coalition to ensure a hard-fought victory,' an old post on the SCL website reads.



More recently, SCL says it was hired by the Ukrainian government to provide 'localised communications campaigns' to help them win back control of Donetsk during the conflict in eastern Ukraine.


'The final project report was delivered to the President of Ukraine...this report was pivotal in later national decisions,' the company says.


Kenya

肯尼亚

Cambridge Analytica was used twice to help secure victory for Kenyan President Uhuru Kenyatta - first in 2013, then again in 2017.


Officially, the company's website boasts of doing in-depth research to uncover the issues driving voters in the country.


But Mr Turnbull told Channel 4 their input actually went much further.


'We have rebranded the entire party twice, written the manifesto, done research, analysis, messaging. I think we wrote all the speeches and we staged the whole thing - so just about every element of this candidate,' he said.


Mr Kenyatta's Jubilee Party has downplayed the impact of the group, saying it employed the company's parent company, SCL, to help with branding.


But the country's main opposition coalition - the National Super Alliance (Nasa) - has called for a full investigation to be carried out.


'This was a criminal enterprise which clearly wanted to subvert the will of the people - through manipulation, through propaganda,' official Norman Magaya told the BBC.



Mexico

墨西哥

In July 2017, Cambridge Analytica revealed that it had teamed up with a phone app in Mexico and Colombia called Pig.gi, which gives users free service in exchange for watching adverts and taking surveys.


The firm was hoping to use data mined from Pig.gi to help a candidate in Mexico's July 2018 presidential election, according to Bloomberg.


'There's a huge opportunity in this country to find the issues that are important for people and actually turn people out to vote,' Cambridge Analytica's vice-president of business development, Brittany Kaiser, said.


Separately, it was reported in October that the head of operations for Cambridge Analytica in Mexico, Arielle Dale Karro, had posted an advertisement on a Facebook page for foreigners living in the country.


The post sought people 'with significant political experience' who were interested in becoming a campaign manager in one of eight Mexican states, Buzzfeed reported.


Cambridge Analytica later denied that Ms Karro was carrying out any political work for the firm. Mr Nix also stated that 'Cambridge Analytica is not working for any political party in Mexico'.


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Brazil

巴西

Cambridge Analytica was reportedly 'prospecting for clients in Brazil's presidential race' that is due to take place later this year.


CA Ponte, a partnership between Cambridge Analytica and Brazilian consultancy firm Ponte Estrategia, 'had been in touch with representatives of three potential candidates', according to Bloomberg.


The partnership's director André Torretta told the El Pais newspaper [in Portuguese] that he had been approached by two presidential campaigns but had not reached a deal with either.


India

印度

Cambridge Analytica is part of the India branch of the SCL group which offers 'political campaign management' among its services.


It lists India's two main political parties - the ruling Bharatiya Janata Party (BJP) and Congress - among its clients.


Himanshu Sharma, the firm's vice president says on his publicly available LinkedIn profile that the company has 'successfully managed four election campaigns for the BJP'.


He names among them the 2014 general election which swept Prime Minister Narendra Modi to power.


However both parties have denied any links with the company.


The head of the BJP's social media unit Amit Malviya told the BBC that the party had 'not heard of SCL Group... so there is no question of us working with them'.


And the Congress party said it had never used SCL or any of its affiliate companies as it has its own data analytical team.


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Malaysia

马来西亚

In the Channel 4 investigation, Malaysia was named as one of the countries in which Cambridge Analytica had operated.


A member of the country's opposition party is now calling on Prime Minister Najib Razak to reveal if he used the firm in the 2013 general election.


'Prime Minister Najib Razak must explain if he used Cambridge Analytica to manipulate voters... and whether he is using unethical manipulation techniques in the upcoming [election],' Wan Saiful Wan Jan said in a statement.


Mr Razak has denied using the company, although its website says it supported his party 'with a targeted messaging campaign highlighting their school improvements since 2008'.


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