敏的最新简历（缺安永版）

​Lavonne (Xiaomin) Chen

310 Riverside Dr. Apt 1211, New York, NY10025

[phone],[e-mail]

EDUCATION

COLUMBIABUSINESSSCHOOL New York,NY

Master of Business Administration (MBA), Marketing andStrategicManagement 2017 -2018

Honors: Dean's Honor

GUANGDONG UNIVERSITY OF FINANCE& ECONOMICS Guangzhou,China

Bachelor of Economics, International Economics&Trade 2000 -2004

Honors: Graduation with Honor (top 2% of class), awarded Scholarships for Outstanding Students in School (2000-2004)

EXPERIENCE

DONLINK (HOLDINGS)CO.,LTD Guangzhou,China

Director, ConsumerProductsDivision 2015 -2019

Oversaw a USD 100MM+ cooking oil portfolio and led a team of 6 people at DONLINK ranked China top 500 privateenterprises

Ledcross-functionalteamstoestablishanddeploytheend-to-endITMProductDevelopmentprocess.Developedandlaunched6SKUs of cooking oil products from concept through launch, driving the top-line growth of cooking oil business by over 15% perannum

Managed development of brand and product marketing strategy including brand repositioning, product architecture, product launch process and go-to-market strategy. Performed market segmentation and business analysis, made recommendations, and delivered monthly executive reports to support decision-making on overall brand strategies, product pipeline, and new businessopportunities

Formulated market strategies and managed strategic planning and analysis focused on consumers, competitors, regulations, channels across geographies to assess life cycles and growth opportunities for targeted marketsegments

CLARINS COSMETICS (SHANGHAI)CO.,LTD Shanghai,China

Group Product Manager – Product Marketing Head,MarketingDepartment 2014 -2015

Oversaw a USD 100MM+ portfolio including Face, Body and Men Skin Carecategories

Led a 4-person product marketing team, managing an annual marketing budget of USD30MM+

Formulated360omarketingstrategiesandimplementationcalendarstosupportstarproductsandmajormarketingcampaigns.Managed driver-based media planning and implemented social and digital advertising campaigns, fueling the top-line growth by13%

DevelopedandimplementedCRMstrategiesandin-storecustomerexperienceprograms,bringingon-linetraffictolifeatpointofsale and the e-commerce website, increasing customer acquisition by 11% and retention by17%

Facilitatedimplementationofnewmarketingtechnologies,suchasVirtualRealityandPredictiveModeling,acrossdigital,mobile,and omnichannel platforms to enhance the customer experience and drive brand engagement in innovative and cost-efficientways

Performed customer analytics to identify strategic implications of consumer needs and journey with the brand, generating insights that informed consumer-centric marketing strategy development and marketing effectiveness and ROIoptimization

AMWAY (CHINA)CO.,LTD. Guangzhou,China

Senior Brand Manager – Beauty & Personal Care Categories,MarketingDepartment 2004 -2013

Oversaw a USD 875MM+ portfolio including Skin Care, Color Cosmetics, and Personal Carecategories

Headed a 6-person team, managing brand Profit and Loss and an annual marketing budget of USD 50MM+ for Skin Carecategory

Successfully built Artistry, a global cosmetic brand of Amway, to the top premium skin care brand in China (Source: Euromonitor), generating sales revenue over USD 600MM per annum and market share of20%+

Managed China-specific product development and pipeline strategy, partnering with cross functional teams to develop and launch20+ SKUs of new products from concept through launch, each contributing a 10%+ increase in sales to each existing productcategory

Performedfit-gapanalysis,managedcreationandvalidationofconceptdevelopmentbriefsandbusinesscases,directedR&Dindetailed product prototype development and clinical studies, and conducted user panels to inform product development

Led implementation of product marketing strategy including product portfolio strategy, product end-to-end launch processes, go-to- market strategy, advertising and digital marketing campaigns, in-store merchandising, training, pricing and promotionstrategies

Conducted business analysis to measure marketing campaign effectiveness and optimize ROI of Advertising and Promotion spending. Extracted insights to inform marketing strategy development and grow customers by driving acquisition, engagement, and retention. Leveraged consumer surveys and data analytics to identify consumer needs, emerging trends, portfolio gaps, andopportunities

ADDITIONAL INFORMAITON

Activities: The Museum of Chinese in America (MOCA) Young Professionals Board (2017 to 2019)

Languages: Fluent Mandarin and Cantonese, Proficient English, Basic French

Interests: Squash, Basketball, Skiing, Painting, Photography