It is huge that Chinese retail trade is faced with the pressure of the competition ofthe same occupation, therefore retailers which for get the advantage on furthercompetition, develop private brand have become nearly the inevitable tendency offuture development. However, when developing private brand, retailers that facedwith the management strategy is different from the former decision, the decisionfactor of consideration also grows to before. This paper explores from the angle ofresearcher for developing private brand strategy, it attempt to know retailers why mustdevelop private brand, as well as how to develop private brand, additionally, take anexample to supermarket of Beijing Hualian as a study object specify, pursue to affectfactors to the develop private brand. Retailers ’ effort in management and theachievement get the case of direct ratio, is willing much further positive to increasinginput on private brand, and have not the development condition also hope to developprivate brand with the market tendency. By this we can know that future retailersgrows increasingly from the development tendency of private brand. Hope theresearch of this paper for a case can be referred to as later research.
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