近几个月，国际餐饮连锁店例如Wagas、新元素、Papa Johns，甚至肯德基和星巴克都已经在其中国连锁店里加上了无肉选项菜单。餐饮服务行业也不得不迎合大众不断变化的口味，即越来越多的人比以往任何时候都更偏向于植物性食品。
In recent months, China has seen international food and beverage chains such as Wagas, Element Fresh, Papa Johns, and now even KFC and Starbucks, bring meatless options to their menus. The Chinese foodservice industry is now having to cater for changing tastes, which are increasingly favoring plant-based options more than ever before.
根据GlobalData的报道，Verdict Foodservice发现中国的餐饮业正在迅速变化，国内消费者正受到全球健康和植物性饮食趋势的重大影响。
According to GlobalData, Verdict Foodservice discovered that the Chinese food and beverage industry is swiftly mutating, and that Chinese consumers are being heavily influenced by the global trend towards healthy and plant-based eating.
图片来源 Image source: 星巴克微信公众号 Starbucks Wechat account
数据显示，有趣的是: “纯植物性饮食主义在中国食品行业也越来越受欢迎；据《南华早报》2017年的统计，从2015年到2020年，纯植物性饮食市场预计增长17%以上。”这意味着到2020年，vegan人口将超过2亿。
The data revealed most interestingly, that: 'Veganism has also become more popular among the Chinese food industry; according to statistics from South China Morning Post (data from 2017) the vegan market is expected to rise by more than 17% from 2015 to 2020.' This implies a vegan population of over 200 million by 2020.
图片来源 Image source: KFC微信公众号 KFC Wechat account
上周，肯德基在中国推出了无肉的黄金鸡块 - 尽管我们还不清楚鸡块是不是纯vegan的 - 目前仍在等待肯德基对此的回应。去年5月，Oatly冰淇淋也在去年5月于中国大陆上市，同时，以植物为基础的鸡蛋替代品JUST Egg也登陆中国。
Last week, KFC released meatless, golden nuggets in China - although it is still not clear whether or not they are actually suitable for vegans - we are currently still waiting on a response from KFC on this. Oatly ice-cream also launched in mainland China last May, as did plant-based egg alternative JUST Egg.
中国饮用水公司农夫山泉最近在国内推出了一个新的vegan酸奶产品系列。这条生产线是中国第一个以植物为基础的酸奶产品。Chinese water company Nongfu Spring recently introduced a new line of vegan yogurt products across China. The line is the first plant-based yogurt products to go mainstream in China.
图片来源 Image source: Nongfu Springs
毫无疑问，在朝着人们目前呼吁的全球无肉未来上，以上行动都迈出了一大步。根据牛津大学马丁学院的统计，如果所有人口都遵循植物性饮食，那么到2050年，我们就可以挽救800万人的生命。温室气体排放量将减少到三分之二，这将为医药相关的金融储蓄省下大笔费用并避免气候变化造成的1.5万亿美元损失。因此，至关重要的是，如果我们要有效地保护我们的星球，那么作为一个物种的人类，需要迅速并大幅度地减少我们对动物产品的消费。
This is without a doubt a huge step in the right direction in regards to the meat-free future that people are now calling for, globally. According to Oxford Martin School, The University of Oxford, if the world were to go completely vegan by 2050, 8 million human lives could be saved, greenhouse gas emissions could be reduced by two thirds, which would lead to healthcare-related financial savings and avoid climate damages of $1.5 trillion. Therefore, it is crucially imperative that we as a species, at the very least promptly and dramatically reduce our consumption of animal products, if we are to sustain our planet effectively.
图片来源 Image source: 维根咨询PBC
然而，要推动这一运动向前发展，需要的远不止少数几家公司 - 我们需要数百家(如果不是数千家的话)公司，才能在餐饮行业引发一场真正的革命。目前大家都有足够的一展宏图的空间！
However, it will take a great deal more than a small handful of companies to drive the movement forward - we need hundreds if not thousands of companies to cause a true revolution in the food and beverage industry. And there is plenty of room for you all!
全力以赴的大家才能给世界带来大规模改变。
The world needs more oomph in order to create a huge change.
作为个人，选择植物性饮食已经是在保护动物和地球方面朝着正确方向迈出的一大步。但是，尽管个人行动令人惊叹，但目前最卓有成效的改变方法之一就是 - 企业，现在正是采取行动的好时候。志存高远大展宏图，商业就是以世界各地数以百万计的人为目标，而不仅仅是周围的群体。现在，与道夫子携手，这些理想都将变成现实。
As an individual, choosing to go vegan is already an incredibly great step in the right direction in regards to sparing animals from harm and helping to preserve our planet. Nevertheless, while the individual practice is amazing, one of the biggest and most prominently effective ways in which you can create big change right now, is through BUSINESS. And now is the time to do it. THINK BIG and AIM HIGH. Aim to attract millions of people around the world, not just the locals. IT IS POSSIBLE NOW, and you can make this possible by scaling up with Dao Foods.
道夫子食品孵化器
DAO FOODS INCUBATOR
唯一专注中国内陆市场和替代性蛋白创业企业的孵化器
The only incubator laser focused on Mainland China & Alternative Protein Ventures
道夫子食品国际公司是一家影响力投资公司，旨在帮助创业者面向中国市场开发激动人心的新生代替代性蛋白质产品，从而减少大众消费者对于传统动物养殖业的依赖。道夫子相信，通过支持优秀企业家，瞄准4亿中国年轻人市场，引入新颖、激动、美味的替代性蛋白产品，是一个巨大的商业机会，并为社会和环境带来宏大的正面影响。
Dao Foods International, Inc. is an impact investment firm that aims to help entrepreneurs develop exciting new plant-based meat and alternative protein products in China to reduce the consumer demand for industrial animal agriculture. Dao Foods believes that supporting talented entrepreneurs who are targeting the 400m millennials in China with new, exciting, and delicious plant based proteins is a huge business opportunity with massive social impact.
道夫子食品由资深的影响力投资人和社会企业家张涛和曾小虎联合新作物资本和好食品研究所共同创办。
Experienced impact investors and social entrepreneurs Tao Zhang and Albert Tseng founded Dao Foods, in collaboration with New Crop Capital and the Good Food Institute.
通过其在海内外的网络，道夫子食品将在植物基和替代性蛋白质领域甄选、评估和支持最有潜力的创业公司。
Through the Dao Foods network, within as well as outside China, the firm identifies, assess, selects and supports the brightest and most talented businesses in plant-based and alternative protein sector.
他们会用一个令人兴奋，便捷以及创新的方式进行专业性的指导，他们会使你充满自信，并为获得成功所需的一切必要知识做好充分准备。
Their exceedingly professional mentoring is carried out in an extremely exciting, convenient and innovative manner, which will leave you confidently and abundantly ready with all the necessary knowledge you will need to be a success.
他们的目标是大规模减少消费者对工业化畜牧业的需求。道夫子相信，通过支持优秀企业家，瞄准4亿中国年轻人市场，引入新颖、激动、美味的替代性蛋白产品，是一个巨大的商业机会，并为社会和环境带来宏大的正面影响。
Their goal is to reduce consumer demand for industrial animal agriculture on a large scale. The fundamentals of Dao Foods are based upon the support they give to talented entrepreneurs who are focused on reaching out to the 400m millennials in China, with compelling, delightful and tasty plant-based protein options, which shows has a tremendous opportunity besides of the vast social impact.
在6个月的孵化期内，道夫子及其中外导师资源将成为创业团队的一份子，并投入50万元人民币启动资金 + 价值25万的定制孵化服务。在这六个月内，国际和国内导师将在商业计划和策略、融资和法务、零售、食品科学、制造、品牌和营销和你协同工作 - 帮助你在推介和路演日做好充分的准备 - 以便促进中外投资机构对你的公司进行投资。
Dao Foods will become part of your plant-based company team for a whole 6 months and invest 500K RMB Startup Capital + 250K RMB In-Kind Support in your business. Within these six months, both international and Chinese mentors will work alongside you on proper business planning and strategies, fundraising and legalities, retail sales, food sciences, manufacturing, branding and marketing - resulting in you being fully prepared for your pitch and demonstration day - leading to international and Chinese investors investing in your company.
时间表
Timetable
2020年4月22日 - 招募创业项目启动
April 22nd, 2020 - Call for Entrepreneurs
2020年4月22日至6月15日 - 遴选过程
April 22nd to June 15th, 2020 - Selection Process
2020年7月3日 - 和候选项目的沟通和签约
July 3rd, 2020 - Communicating and signing with selected cohort companies
2020年7月15日 - 正式宣布首期5家公司
July 15th, 2020 - Official announcement of 5 selected companies
2020年8月3日 - 孵化器正式启动
August 3rd, 2020 - Incubator Programme Commences
战略&推广合作伙伴
Strategic & Promoting Partners
维根咨询PBC致力于通过为企业和个人提供市场营销和专业咨询服务，推广植物性饮食文化。上海植物性饮食协会是隶属于PBC的非营利性教育倾向性品牌，是面向所有对纯植物性饮食/以植物性饮食为基础感兴趣者的社交平台。
Plant-Based Consulting popularizes plant-based lifestyle in China by providing marketing services to businesses and advocates. Vegans of Shanghai, is their non-profit-advocacy brand and a community platform that networks those interested in the vegan/plant-based lifestyle in the city.
MBA女神汇是中国第一个全面聚焦MBA精英女性成长的平台，旨在打造全球MBA精英联盟。他们以多元化的方式帮助精英女性在各个方面的职业成长和长期发展。
Association of Shanghai MBA Women is the first platform fully focused on the growth of MBA elite women in China, and aims to build a global MBA elite alliance. They assist the career growth and long-term development of elite women in all aspects in a diversified way.
谷孚咨询总部设于上海，专注于推进中国的可持续替代蛋白产业，通过与科学家、企业、初创公司和投资者合作，积极推动植物基和细胞培养肉蛋奶类等新型替代蛋白的产品开发。
GFIC is a Shanghai-based consultancy focused on plant-based and cellular agriculture food industries for China. They work with scientists, startups, corporations and investors developing or diversifying into sustainable proteins.
如何申请
How to Apply
你的商业计划已准备完善？太好了!
扫描下方二维码并填写表单。孵化器委员对你的提案进行审核后便会与你取得联系。
Your Business Plan is ready? Awesome!
Scan the code below and fill in the form. The incubator committee will get in touch with you once they review your proposal.
虽然还没有商业计划，但已经构思了一个好的项目，你想开始吗?
你仍然可以填写表格来表达你的兴趣，并与孵化器委员会取得联系。
Don't have a Business Plan yet, but you have a good idea of the project you want to start?
You can still fill in the form to express interest and get in touch with the incubator committee.
或者 OR
你可以与我们的团队取得联系，我们将回答你所有的疑惑，并帮助你撰写商业计划等。
You can get in touch with our team and we can answer all your questions and help you with the Business Plan Writing etc.
添加管理员Eve, 她将指导你完成整个过程。
Add our admin Eve, and she will guide you through the process.
不要错过。
Don’t leave it.
就现在。
Do it now.
时间不等人，把握好你的时机。
Time is ticking and this is your perfect opportunity.
舍你其谁，更待何时？
If not you, who? If not now, when?
同时，不要忘记我们即将举办的VoS Center开幕派对！报名一起来上海这个最好看的小院玩耍吧！
Also, don't forget our upcoming opening party for the VoS Center! Sign up to secure your spot at the best courtyard party in Shanghai!
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