Market is the beauty, the sales are the devil

 

 

Often encounter some of my friends asked: "sales (sales)" is not equivalent to "market (marketing)"? They are different? In the end is a key market, or sales matter?

 

1, the difference between marketing and sales is actually the long-term and short-term, point and area, local and global, strategy and tactics, strategy and execution, the difference between brain and hands and feet.

 

2, the market is sweet, is a commitment to eachother, is the profound feelings of truth; selling a house, a luxury car, diamond ring is the same as pigeon eggs is to win the heart of hospitality.

 

3, so the market is doing category, selling brands, need to draw a beautiful cake; to do is to do is sell the product, selling functional value, where to put the cake full of meat or sugar.

 

4, the market needs to do the menu, you can carefully planned in advance; read a good menu needs to sell, the only good live performances.

 

5, the market is the ruler, is the pen sales.

 

6, the market focuses on the dissemination of communication, establish a brand, so the market should be a good speaker; sales volume focuses on the promotion, against competing products, so sales should benefit ax.

 

7, the market needs wise, to seek to be considered; sales need to Zhang Fei, can be washed to kill.

 

8, so the market sales do not often feel permissive, the lack of execution; do sales often impractical to do a market that is utopian.

 

9, the market is doing business, starting from the long-term development; to do is sell the business, focusing on short-term effects.

 

10, small companies, the companies are not regular sales-oriented, pursuit of immediate interests; large companies, the formal market-oriented company, focusing on long-term strategy.

 

11, to consider the long-term market interest and development, so willing to drop it in the early days of Haier refrigerators; sales realized short-term interests of enterprises, so can not find the Sanlu milk powder containing melamine.

 

12, the sale is to make products "serves decent", need to convince customers; market is to make products "sell" and must conquer the consumer.

 

13, the market is grabbing the minds of consumers, the market often a lot of money; share of competitors grabbing sales, sales have been hard to make money.

 

14, the market in order to "brand market share and brand awareness, reputation, customer loyalty" as the measure; sale is "sales, that is, the amount of reimbursement" to measure, orders, shipments, recovering the money is the last word .

 

15, market workers, the number of net interest spread, in theory, how many fish can be caught; sales workers concerned about the absence of flaws in the Internet, the actual number of fish on board to have.

 

16, the market is the Air Force **, bombing of advertising seem spectacular, but not necessarily effective; sales are ground Marines, close combat, the fight is life and death.

 

17, no sales experience, who has certainly done a bad market, lack of market awareness of the people absolutely do not do sales.

 

18, the market is a beauty, to lovely, seductive sense; sales is a beast, to the full wolf, aggressive.

 

19, does not have to ask in the end is important or key market sales, the development of an enterprise, the sales and marketing are two mutually indispensable wheels, If I have two points, I agree with the first market, after the sale.

 

20, the so-called marketing, marketing, the first "camp" after the "sell."