- - 1.品牌兴趣brand interest 2.品牌忠诚brand lyalty 3.企业市场business markets 4.有意劝服路径central rute t persuasin 5.消费行为cnsumer behavir 6.消费者决策过程cnsumer decisin making prcess 7.现有顾客current custmers 8.详尽可能性模型Elabratin Likelihd Mdel 9.环境因素envirnment 10.选择评估evaluatin f alternatives 11.评估标准evaluative criteria 12.参考组evked set 13.需要层次hierarchy f needs 14.信息性动机infrmatinal mtives 15.人际影响interpersnal influences 16.卖主marketers 17.营销marketing 18.大脑档案mental files 19.动机mti
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