乔布斯斯坦福大学演讲1
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.
今天,我很荣幸能参加你们的毕业典礼,斯坦福大学是世界上最好的大学之一。我从来没有从大学毕业。说真的,今天也许是在我的生命中离大学毕业最近的一天了。今天我想向你们讲述我生活中的三个故事。不是什么大不了的事情,只是三个故事而已。
The first story is about connecting the dots.
第一个故事是生命中的点点滴滴串连起来。
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
我在Reed大学读了六个月之后就退学了,但是在十八个月以后——我真正地作出退学决定之前,我还经常去学校。那么,我为什么要退学呢?
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl.
故事从我出生的时候讲起。我的生母当时是一个年轻的,尚未结婚的研究生,她决定让别人收养我。她十分想让我被大学毕业生收养。所以在我出生的时候,她已经做好了一切的准备工作,我将被一位律师和他的妻子收养。但是她没有料到,当我出生之后,律师夫妇突然决定他们想要的是一个女孩。
So my parents, who were on a waiting list, got a call in the middle of the night asking: 'We have an unexpected baby boy; do you want him?' They said: 'Of course.' My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
所以我的养父母(他们在候选名单上)突然在半夜接到了一个电话:“我们现在这儿有一个亲生父母无法抚养的男婴,你们想要他吗?”他们回答道:“当然!”但是我亲生母亲随后发现,我的养母大学没毕业,我的父亲甚至高中没毕业。她拒绝签这个收养合同。只是在几个月以后,我的父母答应她一定要让我上大学,那个时候她才同意。
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.
在十七岁那年,我真的上了大学。但是我很愚蠢的选择了一个几乎和你们斯坦福大学一样贵的学校, 而我父母只是蓝领阶层,我的学费几乎要花光了他们所有积蓄。而六个月后, 我却看不到其中的价值所在。我不知道我想要在生命中做什么,我也不知道大学能怎么样帮助我找到答案。
And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
但是在这里,我几乎花光了我父母这一辈子的所有积蓄。所以我决定要退学,并且相信一切会有办法的。我当时确实非常的害怕, 但是现在回头看看,那的确是我这一生中曾经做过的最棒的一个决定。在我退学的那一刻, 我终于可以不必去读那些令我提不起丝毫兴趣的课程了,然后我还可以去修那些看起来有点意思的课程。
It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5? deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
但是事实并不是那么浪漫。我没有了宿舍住,所以我只能睡在朋友房间的地板上,我去捡可乐瓶子,以五分一个的价格卖掉,这样我就可以有点钱买吃的, 在每个星期天的晚上,我会走七英里的路程,到城市另一端的Hare Krishna寺庙(注:位于纽约Brooklyn下城),可以吃上每星期唯一一顿饱饭。我爱圣餐。我跟着我的直觉和好奇心走, 遇到了很多东西,此后被证明是无价之宝。我来举个例子吧:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this.
在那时,Reed大学提供全美最好的美术字课程。在这个大学里,每张海报, 每个抽屉的每个标签,全都是漂亮的手写美术字。因为我退学了, 不用去上那些常规的课程, 所以我决定去参加这个课程,去学学怎样写出漂亮的美术字。
I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
我学到了san serif 和serif字体, 我学会了怎么样在不同的字母组合之中改变空格的长度, 还有怎么样才能作出最棒的印刷式样。那是一种科学永远不能捕捉到的、美丽的、历史性的艺术精妙, 我发现那实在是太美妙了。
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.
当时这些东西好像都没有什么会在我生命中实际应用的可能。但是十年之后,当我们在设计第一台Macintosh电脑的时候,它就回归到我身边。我把当时我学的那些家伙全都设计进了Mac。那是第一台使用了漂亮的印刷字体的电脑。如果我在大学里从没有学那门课,麦金塔电脑就不会有多种字体或者适当分隔的字体。
And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
因为微软都是抄Mac电脑的,很可能在个人电脑上都不会有这些了。如果我没有退学,那我就不会旁听这门书法课,然后个人电脑就不会像现在这样有神奇的排印术了。当然在大学的时候,我还不可能把未来的点点滴滴串连起来,但是当我十年后回顾这一切的时候,真的豁然开朗了。
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
再次说明下,你不可能将未来的片断串连起来;你只能在回顾的时候将点点滴滴串连起来。所以你必须相信这些片断会以某种方式在未来的某一天串连起来。你必须要相信某些东西:你的勇气、命运、生命、因缘,随便是什么。这种方法从来没有令我失望(let me down),只是让我的生命更加地与众不同。
My second story is about love and loss.
我的第二个故事是关于爱和损失。
I was lucky – I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a billion company with over 4000 employees. We had just released our finest creation - the Macintosh - a year earlier, and I had just turned 30.
我非常幸运, 因为我在很早的时候就找到了我爱做的事情。在我二十岁的时候,我和Woz就在我父母的车库里面创立了苹果公司。我们工作地很努力, 十年之后, 苹果就从我们两个人窝在车库里发展到了拥超过四千名的雇员、价值超过十亿美金的大公司。而在那之前一年,我们发布了我们最精美的产品,那就是Macintosh,而我也刚过了三十岁了。
And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.
然后,我被炒了鱿鱼。你怎么可能被你自己创立的公司炒鱿鱼呢? 是这样地,在苹果快速成长的时候,我们雇用了一个我认为很有天分的家伙和我一起管理这个公司, 在第一年,公司运转得很好。但是后来我们对未来的愿景发生了分歧, 最终我们大吵一通。当我们争吵不可开交时, 董事会站在了他那边。所以在三十岁的时候, 我出局了。是一种非常公开地出局。我作为一个成人,生命中的焦点在我眼前消失了,这对我真的是毁灭性的。
I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly.
在最初的几个月里,我真是不知道该做些什么。我感到我把从前的创业激情给丢了, 我把传到我手里的接力棒整到了地上。我和David Pack和Bob Boyce见面,并试图就如此悲惨地搞砸了向他们道歉。
I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me – I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.
在公众眼里,我非常地失败,我甚至想着从硅谷跑掉。但是有些事情开始慢慢地照亮我--我仍然喜爱我从事的事情。在苹果公司发生的转折没有改变它, 一点也没有。我被驱逐了,但是我仍然热爱它。所以我决定从头再来。
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
我当时没有意识到, 但是事后证明, 曾被苹果公司炒鱿鱼是我这辈子发生的最棒的事情。因为,作为一个成功者的沉重感觉被作为一个创业者的轻松感觉所代替: 对任何事情都不再那么自信。这让我觉得如此自由, 让我得以进入我生命中最有创造力的一个阶段。
During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world.
在接下来的五年里, 我创立了一个名叫NeXT的公司, 还有一个叫Pixar的公司, 并和一位优雅的女士相爱,她后来成为我的妻子。Pixar 制作了世界上第一个用电脑制作的动画电影——“”玩具总动员”,Pixar现在也是世界上最成功的电脑制作工作室。
In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.
在后来的一系列运转中,Apple收购了NeXT, 然后我回到了Apple公司。我们在NeXT发展的技术在Apple现在的复兴之中发挥了关键的作用。我和Laurence 一起建立了一个幸福的家庭。
I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love.
我可以非常肯定,如果我不被Apple开除, 这其中任何一件事情都不会发生。这件事本身是一味非常苦的药,但是我猜病人需要它。有些时候, 生活会拿起一块砖头猛拍向你的脑袋。不要失去信心。我很清楚唯一使我一直走下去的,就是我无比钟爱我做的事情。你得去找到你所爱的东西。
And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.
对于工作是如此, 对于你的爱人亦然。你的工作将会占据生活中很大的一部分。让自己真正满意的唯一方式就是,只做那些你认为是杰出工作的事情。如果你还没有找到, 那么就继续找、不要停下来、全心全意的去找, 当你找到的时候你就会知道的。就像任何伟大的关系, 随着岁月的流逝只会越来越好。所以继续找,直到你找到它,不要停下来!
My third story is about death.
我的第三个故事与死亡有关。
When I was 17, I read a quote that went something like: 'If you live each day as if it was your last, someday you'll most certainly be right.' It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
我十七岁时, 我读到了一段引述,大致如下:“如果你把每一天都当作生命中最后一天去生活,那么有一天,你会非常确定你是正确的。”这句话给我留下了深刻的印象。从那时开始,过了33年,我在每天早晨都会对着镜子问自己:“如果今天是我生命中的最后一天, 你会不会完成你今天将要做的事情呢?”当连续很多天答案都是“否”的时候, 我就知道自己需要改变一些事情了。
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
“记住我即将死去”是我一生中遇到的最重要箴言,它帮我做出了生命中重要的选择。因为几乎所有的事情, 包括所有外部的期待,所有的荣耀,所有的尴尬或失败,这些在死亡面前都会消失。留下的只有真正重要的。你有时候会思考你将会失去某些东西,“记住你即将死去”是我知道的避免陷入这个思考迷局的最好方法。你已经赤身裸体了, 你没有理由不去追随本心。
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
大概一年前, 我被诊断得了癌症。我在早晨七点半做了一个扫描, 清楚地显示在我的胰腺长了一个肿瘤。我当时甚至都不知道胰腺是什么。医生告诉我那很可能是一种无法治愈的癌症, 我还有三到六个月的时间。我的医生建议我回家, 然后整理好我的一切, 那就是医生们“准备死亡”的代号。意味着你要把未来十年对你小孩说的话在几个月里面说完.;那意味着把每件事情都搞定, 让你的家人会尽可能轻松的生活;那意味着你要说“再见了”。
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.
那张诊断书伴随了我一整天。那天晚上我作了一个活切片检查,医生将一个内窥镜从我的喉咙伸进去,通过我的胃, 然后进入我的肠子, 用一根针在我的胰腺上的肿瘤上取了几个细胞。我当时服了镇定剂,不过我的妻子在那里, 她后来告诉我,当医生在显微镜下观察这些细胞的时候他们开始尖叫, 因为这些细胞最后竟然是一种非常罕见的可以用手术治愈的胰腺癌症。我做了这个手术, 现在我痊愈了。
This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:
那是我最接近死亡的时候, 我希望这也是以后的几十年最接近的一次。死亡对我来说,曾经只是一个有用但是纯粹是知识上的概念,经历过这次的生死考验, 我现在可以更肯定一点地对你们说,
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
没有人愿意死, 即使人们想上天堂, 人们也不会为了去那里而死。但是死亡是我们每个人共同的终点。从来没有人能够逃脱它。也应该如此。 因为死亡就是生命中最最好的发明。它是生命变更的媒介。它将旧的清除以便给新的让路。你们现在是新的, 但是从现在开始不久以后, 你们将会逐渐的变成旧的然后被清除。我很抱歉这很戏剧性, 但是这十分的真实。
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
你们的时间是有限的,所以不要浪费时间在活成别人的生命上。不要被教条主义所困,教条主义是仅仅活在别人的思考结果的人。不要让别人的意见淹没掉你自己内心的声音。而最终哟啊的,要有勇气追随你自己的本心和直觉。他们已经知道你真正想成为什么样的人。其他事情都是次要的。
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notion。
当我还年轻的时候,有一个非常令人震惊的出版物,就是“完整地球目录”,是我们那一代人的宝典之一。这是由Stewart Brand创建的,他就待在离这里不远的Menlo 公园中。他用他诗人般的触感给这个期刊带来了生命。那是在60年代后期,还没有个人电脑和桌面印刷系统,所以完全时靠打字机、剪刀和拍立得相机做出来的。有点像是Google诞生35年前的Google的平装版,它充满了理想主义,洋溢着灵巧的工具和伟大的见解。
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: 'Stay Hungry. Stay Foolish.' It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Stewart 和他团队做出了几期的《完整地球目录》,然后这本杂志就终结了,他们推出了最后一期。那是再20世纪70年代中期,我当时像你们这么大。在他们最后一期的封底,是一张早晨乡间公路的照片,就是那种有点冒险精神的人在搭便车的时候会看到的那样。在图下面是这句话:'求知若渴,虚怀若谷'。这是他们停止广播时的告别语。求知若渴,虚怀若谷。我也总是希望自己也能做到这些。现在,你们要毕业了,开始新的生活,我也对你们衷心期待。
Stay Hungry. Stay Foolish.
求知若渴,虚怀若谷
Thank you all very much.
非常感谢
乔布斯斯坦福大学演讲2
斯坦福大学邀苹果CEO库克为毕业典礼致辞,14年前乔布斯也曾演讲
2月22日消息,苹果CEO库克收到了斯坦福大学校长马克·特希尔-拉维尼的邀请,将会在今年6月16日在斯坦福大学毕业典礼上为2019届毕业生们发表毕业致辞。有趣的是14年前,苹果创始人乔布斯也曾经受邀为斯坦福大学2005届毕业生发表毕业致辞,那次演讲非常经典,其中乔布斯的至理名言“ Stay Hungry Stay Foolish”(求知若渴,虚心若愚)就是在斯坦福大学毕业典礼的演讲中提到的。
在斯坦福大学的官网上,已经预告了库克即将发表演讲的消息,以及库克要演讲的方向:
库克将于今年6月在斯坦福大学第128届毕业典礼上发表演讲,突出阐述企业和社会面临的挑战和责任。在解决这些问题的过程中,他用自己的远见卓识和价值观来领导大家,这些品质也反应了斯坦福大学社区的文化,也是我们的学生应该牢记的大事。邀请库克来演讲是一个自然的选择,当我们的毕业生离开校园,在世界上寻找自己的道路时,他会挑战和鼓励他们。
斯坦福大学邀请库克还是看重了他过往在企业社会责任方面的发声,比如在未来科技道德与隐私方面的保护,具有社会意识的创业精神,被斯坦福大学的管理者们认为与学校一贯倡导的使命是符合的。
库克对于斯坦福大学的邀请也表达了感谢,他说:
能够受到斯坦福大学师生的邀请,我感到非常荣幸。我期待着加深斯坦福大学和苹果公司多年来共同建立的非凡关系。我们的大学拥有的激情、兴趣和创造力,帮助我们实现了技术革命,重塑了世界。我迫不及待地想和毕业生以及他们的家人和朋友一起,庆祝未来更加光明的可能性。
库克今年不仅收到了斯坦福大学的演讲邀请,更早之前还收到了图兰大学的毕业典礼致辞邀请,时间是在5月份,图兰大学对库克的评价也非常高:
我们邀请库克不仅仅因为他是世界上最具创新能力公司的CEO,而且因为他展现了一种尊严和改变世界的积极态度。这与我校提倡的的应对全球挑战,回馈社区,始终以正直和智慧行事是一致的。
库克也欣然接受了图兰大学的邀请,他也表达了自己内心的愉悦:
在苹果,我们相信教育是一股强大的平衡力量,我迫不及待地想和今年的学生们一起庆祝,他们努力学习,追随自己的激情,随时准备改变世界。
库克与两所大学管理层之前的互动听起来多少有点“商业胡吹”的意思,不过CEO来信君倒是非常期待库克能发表出更加精彩的演讲,毕竟在14年前,苹果创始人乔布斯曾经在斯坦福大学发表了足以传世的经典演讲。
乔布斯给斯坦福大学2005届的毕业生们分享了三段亲身经历的故事,一个关于凡事都有因果关系:
必须相信人生中的那些点点滴滴,会在你未来的生命里,以某种方式串联起来。你必须相信一些东西——你的勇气、宿命、生活、因缘,随便什么——因为相信这些点滴能够一路连接会给你带来循从本觉的自信,它使你远离平凡,变得与众不同。
一个关于爱、兴趣和得失的,他拿自己被踢出苹果然后通过努力又重回苹果的故事来告诫毕业生们:
有时候,生活会给你迎头痛击。不要灰心丧气。我坚信,唯一可以让我坚持下去的,是我对自己事业的热爱。 你必须去寻找自己所爱。工作或是爱情,都是如此。
最后一个故事是关于死亡的,乔布斯分享了自己被诊断出癌症的故事,他后来做了手术治好了癌症(当然多年以后,他还是因为癌症而去世),乔布斯拿自己得癌症又治愈的经历,告诫学生们自己曾经经历过的内心煎熬和思考,他最后借用六十年代的一本杂志的一句话送给了斯坦福的毕业生们,就是著名的:求知若渴,虚心若愚。
感觉乔布斯的一生活的非常具有张力,而且他也愿意坦然讲述自己的过往经历,或许库克至今也达不到乔布斯的那种境界吧。
不过作为苹果CEO,库克也快成为大学毕业典礼的演讲专业户了,2015年库克曾经受邀在乔治华盛顿大学发表毕业典礼演讲,2017年在麻省理工大学毕业典礼上做过演讲,去年还曾在自己的母校杜克大学做毕业典礼演讲,每年到毕业季,大学生们忙着毕业找工作,而库克则会忙着发表毕业致辞,也是挺有趣的一个现象。
乔布斯斯坦福大学演讲3
突然之间,心血来潮,想要看一些关于乔布斯的视频,因本人对一些电子产品并不是特别喜欢,所以对乔布斯他的萍果公司里的各种各样电子产品并不是超级喜欢,反而是他在大学毕业典礼的演讲视频中说到他生命中的3个故事,深深的感动了我,使我想到很多。第一个故事:关于生命中的点点滴滴发生的事情;第二个故事:关于爱和失去;第三个故事:关于死亡。
从这些故事中,让我们可以看到乔布斯其实是一个非常善于思考和非常感性的一个人,他可以从自己身边发生的点点滴滴联想到很多很多,并且从中了解到自己内心想要的是什么,为自己立下能达到的目标,然后朝着这个目标努力前进,直到成功。很喜欢他说的一句话:我们要活出自己、追求自己真正想要的、做最真实和美好的自己!
乔布斯在结尾点题,以“好学若饥,谦卑若愚”作为主题对观众建议,他充分揭示了他成功的秘密:无论是作为一位成功的企业领导者,还是作为一位沟通大师,做你钟爱的事情,将挫折视为机会,永葆一腔热情,不断追求卓越。保持信心、相信你自己的能力和你过去的人生经历,让我们的生命追随内心的召唤和指示。
求知若饥,虚心若愚。最后把这句话留给大家,我觉得他是用心良苦。现在就是个学习的时代,不学习是赶不上时代的浪潮,不论做什么工作都要不断学习,现在的年轻人不学习真的会被饿死。虚心若愚还不知道是什么意思,没有什么体会,可能就是让我们做事谦虚、虚心点。最后感谢伟大的乔布斯,他是改变了世界。自己又将改变些什么呢?
乔布斯斯坦福大学演讲4
Thank you. Apple's grown like a weed, and as you know, we've always been in Cupertino. Started in an office par, eventually, got the buildings, we are in now the corner of the ends of 280.and those buildings hold maybe 2600 or 2800 people. But we've got almost 12,000 people in the area. So we're renting buildings - not very good buildings, either at an ever-greater radius from our campus and we're putting people in those. It is clear that we need to build new campus, so we just add space. That doesn't mean we don't need the one we got, we do need it, but we need another one to augment it. So we've got a plan that let's us stay in Cupertino. And we went out and we bought some land and this land is kind of special, to me. When I was 13, I think, I called up... Hewlett and Packard were my idols. And I called up Bill Hewlett, cause he lived in Palo Alto, and there were no unlisted numbers in the phone book, which gives you a clue to my age. And he picked up the phone and I talked to him and I asked him if he'd give me some spare parts for something I was building called a frequency counter. And he did, but in addition to that he gave me something way more important. He gave a job that summer. A summer job at Hewlett-Packard, right here (on) in Santa Clara, off 280, the division that built frequency counters. And I was in heaven. Well, right around that exact moment in time, Hewlett and Packard themselves were walking on some property over here in Cupertino, in Pruneridge, and they ended up buying it. And they built their computer systems division there. And as Hewlett - Packard has been shrinking lately, they decided to sell that property and we bought it. We bought that and we bought some adjacent property that all used to be apricot trees, apricot orchards and we've got about 150 acres. And we should like to put a new campus on that so that we can stay in Cupertino. And we've come up - we've hired some great architects to work with, some of the best in the world, I think. And we've come up with a design that puts 12,000 people in one building. Think about that, that''s rather odd 12,000 people in a building, in one building. But, we've seen these office parks with lots of building and they get pretty boring pretty fast. So we'd like to do something better than that. And I'd like to take you through what we like to do. So this is supposed to work here. Here we go. Can you see this? So here is we are today, which is on Infinite Loop drive, against the intersection of D' Anza and the 280.
谢谢大家。苹果如雨后春笋般快速发展着,而Cupertino一直是我们钟爱的土壤。从开始的工业园到现在的办公大楼280号公路尽头的拐弯处,这几栋楼能容纳2600到2800名员工。可实际上我们的员工数量超过了12000。不得已只能用租些差劲的写字楼给员工办公。所以我想把大家转移到离现有园区不远的一片区域。我们将用新的园区来扩充办公面积。现有园区也会继续保留,新园区还在Cupertino,因为这里对我巨有意义。大小我就是惠普创始人Hewlett和Packard的粉丝。Hewlett住在Palo Alto,13岁那年我给他打了个电话,年头所有的电话号码都印在大部头里,不好意思,暴露了我的年龄。我问他是否能送我些零件做频率计数器。他不仅答应了,还给了我一份工作。惠普的暑期实习,就在Snata Clara 280号公路旁边,我被分在计频器部门,简直像去了天堂。就在这个时候,惠普在Pruneridge买了块地,并在那里设立了计算机系统部。最近惠普并不景气,有意出售这块不动产,我们就买了下来。顺带还买下来原来的一片杏园,总面积有150英亩了。我想在哪儿建个新园区,继续留在Cupertino。我们请来最优秀的设计师,希望设计一栋能容纳12000人的大楼。一栋楼装12000人,是不是跟中国的学生宿舍一样不可思议?你们看过一些工业园区空间拥挤、设计单调,我们希望改变这一切。给大家看看园区蓝图,看得见么?苹果总部就在这里280号公路和D' Anza十字路口的交汇处。
Mr Jobs, yeah, you drawn as print, that's high-tech we've. Use your finger. Just point in the air...
乔总,你可以用演示器,我们这儿也是有高科技的。
What we've done is we bought this land right here. We try to buy the apartments at the corner but they are not for sale, so we couldn't buy those. And we bought everything else. And the campus we like to build there is one building holds 12,000 people. And it is pretty amazing building. Let me show it to you. It's a little like a spaceship landed, there it is, and it's got this gorgeous courtyard in the middle, but a lot more. So let's take a close look at it. It's a circle. It's curved all the way around. If you build things, this is not the cheapest way to build something. There is not a straight piece of glass in this building. It's all curved. We've used our experience making retail buildings all over the world now, and we know how to make the biggest pieces of glass in the world for architectural use. We can make it curve all the way around the building. And you can see what it look like. It is pretty cool. Again, today, about 20% of the space is landscaping, several big asphalt parking lots. So 20% of this is landscape, we want to completely change this. And we want to make 80% of landscape, and the way we're gonna do this is we're gonna put most of the parking underground. So we can have 80% of landscape, and you can see what we've in mind. I mean there is nothing like this in the property now. It's pretty bad. Today there are 3700 trees on the property we'd like to just almost double that. We've hired one of the senior arborists from Stanford actually who is very good with indigenous trees around this area. So we'd like to plant a lot of trees including some apricot orchards. Again you can see what it might be like. This is some of the infrastructure. The main building, we have parking underneath the main building. That's not enough unfortunately. We have a parking structure here as well. The building's four stories high as is the parking structure. There's nothing high here at all. We want the whole place human scale. It's actually about the same as we have in Cupertino right now.. An energy center. We deal with - people using, sitting at computers all day writing software. And if the power goes out on the grid we get to send everybody home. So we have to have backup power to power the place in the event brownouts and stuff. And I think what we're gonna end up doing is making the energy center our primary source of power. Because we can generate power with Natural Gas and other ways that can be cleaner and cheaper and use the grid as our backup. We've got an auditorium because we put on presentations. Much like we did yesterday but we have to go to San Francisco to do them. Fitness center and some R&D facilities, these are just things that where we do testing and we need some buildings to test in and there's hardly any people in them. So this is roughly the kind of thing we're thinking about. We think about 12,000 people, I put 13,000 on the slides, just because we may make a little luckier than 12,000. We're up roughly 40% in people V.S. What the site has been used for already and we're increasing space to 3.1 million square feet. So 20% increase in space. The landscaping though increases by 350%, which is nice, trees by 60%. The surface parking goes down by 90%. And so I think the overall feeling of the place is gonna be zillion times better than it is now with all the asphalt. And the building footprint actually goes down by 30%. So, we wanna take the space and in many cases making it smaller. We're putting more of desirable things on the space and that's what we like to do. So just wanna give you a look at it. This is a cafe. We have cafe as our facilities. And this cafe will, you know, feed the better part of the 3,000 people sitting. That's what you need when you 12,000 people in the campus. So that's what we're looking at. I'd love to answer your questions if you have any.
我们买下这块地,本来还想买这初拐角,可对方不卖,我们又不能强拆,所以只得放弃。我们打算在园区里建一栋楼,容纳12000人。听起来很炫,看起来更炫。华丽吧!像不像太空飞船?中间还有个大院子,还不止呢。让我们凑近了看,办公室的外观是个圆环。体形优美,造价不菲,所有的玻璃都是弧形的线条。我们建造苹果零售店的经验派上用场了。硕大的弧形玻璃难不倒我们。让玻璃墙绕场一周。是不是很酷。目前整个园区只有20%的绿化,浪费了不少地方。我们向来一次乾坤大挪移。把停车场统统发配到地下,让绿化面积从20%暴增到80%。目的不言而喻,我们课不想像别的园区那样被人诟病。目前园区里有3800棵树,未来会翻一倍。我们聘请斯坦福的园林设计师来设计园区。除了杏树,还会种其他植物。这是建成后的样子。这是我们的主楼,设有地下停车场。可惜地下停车场不够用,所以我们另设了一处停车点。新办公楼是一座四层圆形建筑,中间有一个大庭院。摩天大厦我不感冒,我喜欢矮建筑。保持和Cupertino现有建筑的高度一致。我们的工作要对着电脑一刻不停的写程序,所以正常的工作离不开能源中心。要是没电,大家只能回家洗了睡。所以需要后备电源,能源中心将用天然气或其他绿色能源发电。我们希望将其作为主要的电力来源,把国家电网用作后备电源。这里将修建一个大礼堂,我们就不用像昨天那样跑到旧金山去开会了。这里是健身中心和研发大楼,这个地方专门用来做测试,里面木有员工。这就是我们的设想。苹果现有12000员工,但可能增加到13000人。将来这里可以多容纳40%的员工,增加20%的使用面积,这样总面积大道了310万平方英尺。绿化面积增长350%,这个就厉害啦,植树量增长60%,地上停车面积减少90%。你会自上这片土地的,这比一滴沥青给力多了。建筑占地面积将减少30%。减少建筑面积。这样有更多的空间留给想象力去发挥。这里是间咖啡厅,这个可以有,你懂的。它能容纳3000人同时就餐。足足有12000名员工在此贡献智慧,所以我们需要那么大的容量。我的介绍到此为止,有什么问题吗?
Thank you, Mr jobs. And we're really excited that you call Apple our home. If you go to your shop at anything they have a T-shirt that says the mother ship has landed, and if you look at this picture, definitely the mother ship has landed here in Cupertino. Is there any questions or comments from council colleagues, council member Wang?
谢谢你的演讲,很高兴苹果能在Cupertino安家。现在都有印有“苹果飞船”的T恤卖了。看看印花,亮点是这飞船的登陆地就在Cupertino。各位参议员同僚有什么要问的吗?王议员?
Hi, Steve.
乔总,您好
Hi.
您好
Quick question, I think people are curious to know what the city residence can benefit from this new campus.
貌似大家都比较关心民众能从新园区中受益吗?
Well, as you know, we're the largest tax payer in Cupertino, so we'd like to continue to stay here and pay taxes. That's number one. Because if we can't, then we go have to somewhere like Mountain View. And we take up people with us, we give up and over years sell the land here, and the largest tax base would go away. That wouldn't be good for Cupertino.
我们是Cupertino的纳税大户,你懂得,我们很高兴能留下来继续缴税,这点最重要。如果新园区项目流产,我们不得不另栖他处,比如Mountain View.。我们只有带着员工离开,把地卖掉。我想Cupertino不会希望缴税大户离开。
No of course not.
当然不想了。
And wouldn't be good for us either, so that's number one. And number two, we employ some really talented great people and across the whole age spectrum. A lot of people right out of collage, hire a lot of Stanford grads, etc, and you know people in their 50s and even 60s, like me I'm in my 50s. So I think there's a lot of them wanna live around where they work. We have a lot of people riding bikes to work now. We also run a bus service. We got 20 buses that run on bio-diesel fuel. They are the cleanest bus that you can buy. We've got 20 of them doing routes all the way from San Francisco to Santa Cruz bringing people in. So, those are the kinds of things could benefit Cupertino. And influx of tax base, and influx of very talented people who are, you know, getting paid. We put them in a fairly affluent group of people, and many of them would choose to make Cupertino their personal home as well as professional home. I think there is a lot there plusia whole lot of trees.
我们也不想,所以这是第一条。此外,我们雇佣了很多优秀人才,各个年龄阶段的人都有。我雇了很多大学毕业生,比如斯坦福大学,还有50、60岁的员工,像我就是。在这里安家会是他们的首选。现在就有很多员工选择骑自行车去上班,我们也有公共交通系统,20辆烧生物燃料的班车,是目前最环保的车。这20辆班车目前正在旧金山和圣克鲁兹之间来回运行。这些都能让Cupertino受益。给Cupertino带来稳定的税收,优秀的人才,这些人收入颇丰,他们多半还会选择定居此地(拉动消费),当然,还有大片的数目和景观咯。
Sure. Those are great things. Thank you be more specific. Do we get free Wi-Fi or something like that?
谢谢,确实很赞。我还想知道苹果是否可以提供一些免费得服务,比如WIFI?
Well, see I'm always i'm a simpleton. I've always had the view that we pay taxes and the city should do those things. Now, if we can get out of paying taxes, I'd be glad to put up Wi-Fi.
我是个直肠子,我认为既然我们交税了政府就改提供这些服务。如果你给我们免税,我们就提供免费得WI-FI。
Wish you use our sales tax, part of that to provide iPad of something to our residence and then get a free Wi-Fi.
那给你免掉一些销售税,为市民免费提供iPad和Wi-Fi。
Yeah, I think we bring a lot more than free Wi-Fi and so.
我相信我们创造的价值比免费得Wi-Fi多得多。
Totally agree, well, thank you so much.
完全同意,非常感谢。
Sure.
不客气。
Council member Mahoney?
Mahoney议员有问题么?
Yeah, so, first of all, it was interesting, you throwback to HP. As 35-year HP employee, most of it on the Cupertino campus in those buildings there, obviously felt sorry when I heard that they were consolidating moving. But now that we've seen your plans, you know, the words spectacular would be an understatement, and I think that everybody is gonna appreciate what's clearly is gonna be the most elegant headquarters, you know, at least in the US that I've seen. So we definitely appreciate that the work is gone into it and look forward to working with you moving through the process.
你回首了惠普的往事,让我深有感触。我在惠普工作过35年,一直呆在惠普位于Cupertino的园区里,所以惠普离开Cupertino,我很舍不得。现在看到你的蓝图,我是心驰神往啊。大家都觉得这里就像是美丽的潘多拉星球,至少是美国的潘多拉。你们选择了Cupertino,我们非常荣幸,也会尽最大的努力帮助你们。
Thank you. I think we do have a shot of building the best office building in the world. And I really do think architecture students will come here to see this. I think it could be that good.
十分感谢,我们的建筑没准真会成为全球最好的办公楼。到时候各大建筑院校的学生都会过来“膜拜”,我还是挺有信心的。
Appreciate.
了不起了不起。
Yeah, thank you. Council member Chang?
谢谢谢谢。张议员?
乔布斯斯坦福大学演讲5
Yeah, Mr. Jobs, thank you very much for coming. We met the city manager and I met Mr. Cook, and Mr. Miner, and also Terri on your campus, uh, and see the concept. It's very good one. I do have question about at the time they mentioned about the current infinite loop will remain the same. The employee will stay there, right?
乔总,欢迎你。我和同事去参观过你们的园区。看到了你们的设想,确实很赞。听说新园区建成后现有的大楼会保留,员工也会留在那里,是吗?
Yeah, we need both to hold everybody.
对,两出都要,一个都不能少。
So now host about 8000 to 9000 people.
这么说老楼圈了8000—9000名员工?
No no no, about 2600.
没那么多,就2600人。
2600 okay. And then this one will hold 13,000?
这样子啊,新的园区大楼将容纳13000人?
12,000. That's our current.
12000.
Alright. And then my concern is last time I forgot to ask Terri about the safety issue. Because you know you have only one building and have so many people there. So all the safety will be put into consideration like fire and everything.
我比较关心这么多人的安全问题,因为你想啊,这么多人在一栋楼里,发生个火灾什么的,如何保障他们的安全?
Oh, of course. We spend a ton of time identifying and hiring who we think are best people in the world and doing what we do. The last thing we want is for anybody to get hurt. Okay, yeah, of course, we're gonna. I mean the whole building has to be designed with pretty precise requirements for safety. But we'll do beyond those.
我们考虑过这个问题,我们物色最顶级的建筑团队,绝对不想看到任何人受伤。绝对不!设计制造的整个过程都要高标准严要求,不求最好,但求更好。
Sure, and then the second question is because the increase of the employment, the resident is concerned also about the traffic. So, do you have any plan to deviate the traffic?
好的,第二个问题,随着员工的增长,堵车在所难免,那要怎么办呢?
Well, we're not increasing the employment by much .
我们没有那么大的招聘计划。
You're not?
没有吗?
No.
没有。
Okay.
好吧。
It's by like 20%. So we're not increasing it by much.
最多增长个20%,不会堵车的。
Also, I know you care about the air quality. I understand that you will not allow any employee smoking inside the building, right?
还有,我知道你很在乎空气质量,办公楼内全面禁烟。
Correct. Both my parents died of lung cancer from smoking. So I'm little sensitive on that topic.
是的,我的父母都是因吸烟引起肺癌去世的。所以你懂的,我反感吸烟。
Sure, so, just want to let you be aware. I don't know if you're aware that there's a cement plant nearby with air pollution to this area. Are you concerned about that? Are you aware of that?
你知道这附近有一家水泥厂么?工厂会对空气造成污染,你清楚吗?
What is that?
那是什么?
The cement plant is polluting the air in the entire area.
水泥厂污染环境。
The cement plant. That's the Kaise?
你说的是Kaise吧?
Yeah, 24001 Stevens Creek.
正式Stevens Creek路24001号。
I grew up about 5 blocks away from that, or 6 blocks away. So, I'm pretty familiar with the Kaiser plant. Okay, and yeah,I think it would be great of the Kaise plant wasn't there, but you know, they bought the land fair and square. So, probably they are not going anywhere. But if you kick Kaiser out, I wouldn't cry.
我从小在这长大, 所以他们的情况我很清楚。当然,没它更好。可毕竟是人家的地盘,又不能强拆,所以我忍。当然,如果你找城管把它拆了,我绝对拥护。
Alright, thank you.
好的,谢谢。
Thank you, council member Chang. Council member Wang, you have a very quick question right?
谢谢张议员。王委员,再来一个。
Yeah, very quick question. Steve, can you give us estimate timeline on when you plan to submit the plan and when you're gonna do the ground breaking and when we can see the raw building.
你能告诉我们大概的工期么?比如什么时候开工?什么时候完工?
Yeah, well, I ask that question a lot of our people too. We wanna submit plans fairly quickly.We wanna break ground next year and we wanna move in 2015.
我也常问这个问题。我希望越早越好,明年开工,2015年能搬进去。
2014?Okay, alright, very good. Thank you so so much and we're really honored to have you to be here. I know it's not easy to get you here. And I think that your technology is really making everybody proud and you're putting Cupertino in together with Apple. Now, we're really proud of it. 2015?
好的,非常感谢乔总的到场,我们非常荣幸你今天能来,我们知道很难请得到您来这里。我认为你的技术令我们每一个人都非常地骄傲,你把Cupertino和苹果放在了一起,令我们真的很自豪。
Well, thanks. We're proud to be in Cupertino too.
谢谢,我们也为Cupertino骄傲。
Thank you, council member Wang. I think she stole my question to ask you when did you break grounds so she can start collecting those. Next year, sales tax dollars from you. Exactly, exactly, exactly, but you know, when Chris and I met Mr. Jobs, you know, I found a little bit more about him is that actually he's a hometown boy graduated from Cupertino Middle school where my daughter is going, Homestead High School. So, Mr Jobs is very well familiar with the City of Cuperino. So, we're very fortunate that you founded here in Cuperino. You started to expand here in Cupertino. There're many choices across the country and I'm sure that many governors and many mayors said please come to us, but you decided to stay here and I think it's because Cupertino is such and innovative place, a diverse place, and education-wise that we have such wonderful schools here some other students on how they got awarded in our school that are doing so well. One thing that I wanna ask you is to keep in mind is giving back to the community and one thing that we would love to do. I'm sure that our staff will talk about is that we don't like going to Valley or Los Gatos for an Apple store. We would love to have an Apple store here Cupertino. And I can assure you, I even have, you know, my iPad 2 here, which I love, you know, so cooperate with me, but you know, it's a wonderful technology and my 11-year-old girl just loves this iPad2.
谢谢王委员。我想她关心开工时间,是等着明年征你们的税呢。算起来,乔总是我老乡,和我女儿是校友。所以他对Cupertino非常熟悉,他把苹果种在这里,让它生根发芽。你本来可以去别的地方种苹果,而且我肯定别的城市也企图诱拐苹果,但是你最终决定留下,因为你觉得应该与Cupertino的创新和多元化不无关系。而且我们有很好的学校,咱们这儿的学生也个个出类拔萃,我只简单提点期望,希望你们回馈社会,为社区做点贡献,我们将感激不尽。Cupertino居然没有苹果专卖店,我和我的同事们不得不去Valley或Los Gatos去买苹果,我们非常希望有苹果专卖店在Cupertino。你敢开,我就敢买,看看我手头的iPad2我的心头肉啊,iPad2是个好iPad, 我11岁的闺女都爱不释手。
Good. Yeah. The problem with putting an Apple store in Cupertino is just isn't the traffic. So I'm afraid it might not be successful. If we thought it would be successful, we'd love to.
在Cupertino开苹果店估计行不通,虽然离得近,但我觉得运营效果不会很理想,如果能成功,我们会不开吗?
We'll help you make it successful. Again, thank you very much for coming with me. I'm sure that you guys are very lucky to hear this very historical moment that, you know, you hear about 5 years ago, was it Chris? That you made the announcement you bought the 55 acres then you bought another 100 acres from HP. And Apple is truly the technology of innovation and our city staff and city council looks very forward to working with you and helping you succeed here in our community.
放心,我们会帮助你成功的。再一次感谢乔总,在座的各位你们有幸见证了这历史性的时刻。5年前乔总宣布买下收了155英亩地,5年后这块地将变成苹果园,激动吖。论创新技术,苹果确实没得说,我们这帮人很乐意帮你在Cupertino取得成功。
Thank you very much.
非常感谢。
Let's give a big round of applause for Mr. Steve Jobs. Thank you.
给乔总来点掌声。感谢。
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