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Home Industry Parlor Chapter--Sofa
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[Concept]
Pinyin: shā fā
Basic explanation: [sofa; settee] spring-loaded or thick pad armchair
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[For a detailed explanation]
    English sofa transliteration. Spring loaded or thick foam chairs, with handrails on both sides.
    Lao She, "Let us now turn to the house.": "Package Shanqing also seems no concerns, Bile Yan lying on the sofa."
    Guo Xiaochuan "and 8000" poem: "The degree of comfort as much as Yi Zuo."
    "Flower City" in 1981, 5: a dual-purpose sofa, not finishing the morning, covered with pink line ti quilt thin quilts.
    the transliteration of the sofa, an spring liner armchair, now more arcuate bending of springs and foam, making easy to make lightweight body, modern home furniture, one often.
    "Sofa" is a foreign word transliteration from the English word sofa is the tool we sit, formerly known as stools, now senior friends to use outside wrapped in leather and synthetic leather, the architecture with wood or steel lined with cotton and other foam material made chair, and overall more comfortable.
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[History]
       The sofa's origins can be traced back to ancient Egypt around 2000 BC, but the true meaning of the soft pack sofa at the end of the sixteenth century to the beginning of the seventeenth century. Then sofa with horsehair, poultry feather, plant villi such as natural elastic material as filler, outside velvet, embroidery fabrics masked, to form a soft body contact surface. Prevalent in Europe for use by the general public the the Huaxing Nightingale (Farthingle) chairs, one of the earliest sofa chair.
        Recalling the history of the development of China's sofa, devaluation of the Han Dynasty jade few.
   Xijing depicted tied thick layer of fabric Desks "jade few", can be seen as the "ancestor" of the Chinese sofa.
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Export distribution]
       The United States is still the largest export target market of the Chinese sofa, sofa product of its exports to the U.S. accounted for nearly half of the volume of Chinese exports sofa
       Followed by the United Kingdom, Hong Kong, Canada and Japan.
       In recent years, the development of emerging markets, but also so many Chinese sofa enterprises benefited from exports to emerging markets accounting for 1/3 of the Chinese sofa exports.
       In particular, in 2009, because of the impact of the financial crisis, China sofa exported to North America, with the downturn in the European market has, but exports to ASEAN, Africa with America and other emerging markets have varying degrees of growth.
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[Domestic sofa main export region]
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1) industrial area in the Pearl River Delta]
       Guangdong Province, Guangzhou, Shenzhen, Dongguan, Shunde, Foshan is the largest furniture industrial zone, is also the largest sofa industrial area.
       The region adjacent to Hong Kong and Macao, abundant labor resources, an early start in the furniture industry manufacturing, industrial clusters, a complete industrial supply chain, developed sales market, brands have obvious advantages. Furniture output value accounted for one-third of the country's products are mostly exported to the American market .
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2) [of the Yangtze River Delta industrial zone
       Jiangsu, Zhejiang, Shanghai area, the fastest growing areas of furniture with sofa. Developed information on the area, and convenient transportation, regional culture deeply rooted in manufacturing industrial base, the relative concentration of talent. Larger furniture market capacity, product quality, high-grade, well-managed business. overall furniture output value of one-third of the country, exported mainly to Europe and the United States is the main export market.
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3) [the Bohai Industrial District
       Beijing as the center, radiation, Tianjin, Hebei, Shandong and other places, relying on the development of the Bohai Economic Rim this region as a whole furniture manufacturing has a long history, rich in resources, location.
       Larger the furniture firm size and consumer groups, mature professional furniture sales market and furniture marketing enterprise focused maturing industrial chain products mainly for the domestic market.
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4) the northeast industrial zone]
       Shenda (Shenyang and Dalian) along radiation Heilongjiang, northeast old industrial base, mainly relying on large Xiaoxing'anling rich timber resources and the Russian imports of timber development of solid wood furniture with sofa production, the enterprise production strength is in leading position in the country, concentrated Northeast Asia and European markets, the export and domestic market share is relatively small.
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5) [Western Industrial Zone]
       Key development areas in Chengdu, Sichuan, furniture sofa products supply for tertiary markets in the central and western regions and the local government furniture sofas industry as a pillar industry, and increasing support, in addition to the introduction of various preferential policies to promptly resolve the furniture enterprises in land acquisition, loans, employment and other aspects of the problem of the industrial area ripe convenient logistics infrastructure, highly ENTERPRISES favor, coupled with the expanding the inland urban development furniture needs, so that the local furniture industry to to gradually undertake coastal development The region's industrial gradient transfer, the enterprise logistics advantages to gain market share, and the formation of the industrial park as a powerful foundation for industrial planning.
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【Sofa "Big Three"]
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1) the the [Na Tusi Group] (Italy)
       Has 21 factories in the world (17 in Italy, two Chinese, Brazil 1, Romania 1) about 4000 employees, covering 123 countries on five continents, and open his own shop 881, of which 9 Another 13,000 outlets
       Na Tusi Design Center in Milan, which consists of more than 100 furniture designers, color experts, architects, engineers and interior designers. The designers innovative trend products, driving global sofa market. Annually Na Tusi design The center will generate more than 6000 design sketches, only a pass in every 50 program evaluation. recognized design into the modeling stage, in order to improve the final product.
       Na Tusi has 400 variety of modern, traditional and classical furniture model (sofas, armchairs, lounge chairs, a sofa bed, etc.), and the application of more than 480 kinds of different fabrics leather, cloth and microfiber today's global quality on the market is the most complete of upholstered furniture.
       Na Tusi, the construction of a factory in China's Shanghai and Hangzhou.
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2) [Deke Luo Group (Italy) (Chinese Dico music)
       Deke Luo boss, Italian sofa manufacturer Luka? Ricky before Chinese investment has been working in his father's company for 15 years, and three years as president of the production of high-end sofa in the family enterprise, the Italian high-end major supplier of large chain stores in the course of business, Luka realized the sofa production centers meet the high-volume market in the future is to gradually move out of Italy., he began to seek investments in other countries and create a new company.
       In early 1997, Luka learned a Hong Kong investment group intends to sell 51% of the shares of the small sofa factory's in China for foreign investors., Lucca and several other Italians immediately came to China, in assessing investment feasibility, bought a 51% stake in the company, Since then, Dico was born in Guangdong, over a period of time, the company internal management differences between Italy and Hong Kong partners in Hong Kong tend to development of short-term business plan, the pursuit of quick profits, while the Italian side hope to develop the company to become the leading sofa manufacturers. both sides philosophy is inconsistent, in 1999, Italy has bought all the shares of the company, Dico music completely owners.
       The Luka marketing first elected. Dico music show in the High Point Furniture Market in the United States show the sofa series that they produce, in the spring of the second year show, Dico music received the first order. Buy is the largest furniture retailer in the United States, Dico music customers Since then, other large retail groups also began to buy Dico music. then Dico opened an office at the high point, the unified control of the U.S. market operations.
       2003, two new direction of development, a market of Japan and other Asian countries, and the other is the European market, Dico music today has offices in the United States, the market covers North and South America, the United Kingdom, continental Europe, Scandinavia, Japan, Australia, New Zealand, South Africa, Israel, and will open up more markets, supply the global market has the Dico music has developed over 200 new
       From 1997 to 2003, Di MACLEOD continuous relocation of five times, the factory expanded 4 times.
       2005 Dico music again expanded and covers an area of ??350,000 square meters.
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3) [the Chivas (UK) (Hong Kong Minhua management buyout)
       Mr. Wong Man Li, Hong Kong furniture dealer, in 1992, the mainland, founder Wah Sofa Company from scratch, in just 14 years, sofa handful of large enterprises in China, Singapore listing of outstanding enterprises .2006 October, Singapore's Prime Minister Lee Hsien Loong himself to the Min-Hua Huang directors long awarded the "Outstanding Contribution Award".
       Chivas British well-known brand sofa, classical and modern clever integration of the life and culture of mutual penetration, Europe's top leather, optional special precious wood, 24k solid gold, carefully inserts made, exquisite workmanship make Chivas Shisha hair in Hong Kong for eight consecutive years in sales the first and exported to more than 50 countries and regions in the world.
       Minhua products Hao but not expensive, aloof bearing, and thus sought after by international buyers, a huge success in the overseas market, so that Man Wah top enterprises in China leather sofa, furniture enterprises to become China's only listed in Singapore.
       After the listing, Mr. Wong Man Li, non-stop around the clock shuttling around the world, the layout global network pathway in Las Vegas and High Point. Minhua, have set up a specialized sales company set up a branch in Singapore. through cooperation with well-known companies in Europe, with over 3000 retail outlets in Europe, the rapid expansion of the Man Wah's share in the European market.
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【Article is excerpted from: Baidu Encyclopedia】
【Network reprint / Just reference】
【Translation is by Goolge】
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