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简单的三段式:

  1. 介绍自己来自哪里。

  2. 介绍产品优势以及突出我们产品的亮点,可以帮助客户解决什么问题。

  3. 最后结尾表明如果感兴趣请回复我要报价。

示例:

Dear XX,

It's Barry from SWIFF, which focus on creating excellent innovative musical instrument accessories in China.

Along with the high speed development of technology & innovation, Wireless transmission is already a trend, what we are doing now is to lead the trend and continue to develop.

For Guitar System: Signal instability, short transmission distance & long delay will not be the limiting factor any more, Below Killer product will help you solve the problems and occupy a new market.

If something fascinates you, pls write me back for a detailed quotation, we wonder whether there is a chance to reach a win-win cooperation with you.

Thanks and Best regards,

Berry

客户回复:

Hi Berry,

My name is XX, I am the senior product specialist for XX, nice to meet you. XX passed on your email to me in case you might be interested in OEM opportunities. Is this something that you would be interested in cooperating? If this is possible, please send me an FOB $ pricelist for the products that you sell.

Because we are baesd in Europe, we require all electronic items to be RoHS and CE compliant. We require EMC test report, LVD test report RED report (for wireless system) and RoHS test report for each product that we import. Can you provide me with these compliance reports and produce samples and mass production products to these standard? To confirm, this is "real RoHS" using lead-free solder, not just certificates.

Just for your interest, let me tell you about XX. We are the largest musical instrument retailer in the UK and one of the largest online retailers for musical instrument and pro audio equipment in the world. Our company sells many famous worldwide brands, as well as our own XX brand, which includes over 3000 OEM products from a range of 50+ suppliers in Asia. In 2015, we became a public company and we are on the London Stock Exchange. We have recently opened European distribution centres in Germany and Sweden, which has expanded our market in to Europe considerably, and we are currently the fastest growing musical instrument company in the world, selling to customers worldwide. Please take some time to look at our website, and you can find out more information about us on the link below:

Let me know your thoughts and I look forward to hearing from you soon!

Kind regards,

XX

因为时间已经很晚,为了不让客户等太久,先给客户简单的回复:邮件已收到,会尽快给你确认。

Hello XX,

Thanks for your kindly reply, it's my big pleasure to meet you.

Your email is well received today and we will check it carefully and send you the confirmation.

Due to the different time zones, it is night in China now, I am afraid that we can't give you a fast response now. But pls be sure, I will contact you soon once confirm.

Thanks for your time and have a good day!

Thanks and Best regards,

XX

核实客户的需求后回复:

Hi XX,

Good day! It's Berry from Swiff. Sorry to keep you waiting.

To get a good business stast, please find our suggestions as below:  

  • Attached the certification for your review. (All of our items have undergone rigorous testing and also meet the standard EMC test report, RED report and also passed the CE&RoHS certification). And carries on the production and the quality control strictly according to the customer request, all the samples and mass production are according to the standard.

  • Yes, while doing our own brand "SWIFF" also OEM service is welcomed, MOQ requirement is 1000 sets per order, FOB Shenzhen is $00/set, please find attached the detailed offer of WS-50. (We are strong with many experienced, skilled professional engineers, have the ability 

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