Carole Middleton, Sarah Ferguson and Demi Moore could often bemistaken for their daughters. From their trendy clothing to theirgroomed tresses the similarities are uncanny。
Now a study confirms that mothers today look to their daughters for fashion and beauty inspiration。
Researchers from Temple University, Philadelphia also say thatchildren - although they might appear to act older than their years -are far less likely to take style notes from their parents。
Coined as 'reverse socialisation', many middle-aged women arebecoming 'consumer dopplegangers' striving to regain their youthfulappearance as they buy into the same products as their offspring。
Journalist Amanda Platell commented that it is a pattern that hasbecome more noticable in recent years, with high fashion becoming moreaccessible on the high street。
'The trend for good-looking mothers to compete with their daughtersin the glamour stakes seems to be creeping into all sections ofsociety。
'It’s known as the 15/50 phenomenon — because the woman may looklike a teenager from behind, but she is decidedly middle-aged from thefront.'
Researchers questioned 343 mother and daughter pairings, with an average age of 44 for mums and 16 for the daughter。
It discovered that if a mum is young at heart and fashion consciousshe is more likely to view her daughter as a style expert and copy her。
Dr Ayalla Ruvio, of Temple University, Philadelphia, said: 'Thisfinding provides initial support for the notion of reverse socializationand suggests that the impact adolescents have on their parents is muchmore profound than has been credited to them.'
人们常把卡罗尔?米德尔顿、莎拉?菲戈斯、黛米?摩尔误认成她们的女儿。不管是她们时尚流行的穿着，还是精心修饰的长发，都和女儿们有惊人的相似。
最近一项研究证实，现在的妈妈们会从自己的女儿那里寻求时尚和打扮的灵感。
同时，费城天普大学的研究者们还称，虽然孩子们的举止可能会显得比实际年龄成熟些，但是他们却不太会听取父母给他们的着装建议。
很多中年女性现在变成了“影子消费者”，她们购买和女儿一样的东西，努力重拾自己的年轻美貌，这种现象被称为“逆社会化”。
记者阿曼达?普莱特尔评论道，最近这些年来，人们从商业街上能更容易地买到各种高级时装，这种行为模式也越来越引人注意。
“漂亮妈妈和女儿们比拼魅力的潮流，似乎正在潜进社会的各个阶层。
“于是出现了所谓的15/50现象——背后看上去像是十多岁的小女孩，正面看才知道是如假包换的中年人。”
研究者们访问了343对母女，母亲们的平均年龄是44岁，女儿们的平均年龄是16岁。
研究发现，那些心态年轻、爱赶时髦的妈妈们更可能将自己的女儿视为时尚达人，然后模仿她的风格。
费城天普大学的阿亚拉?卢维欧博士说：“这一研究结果为逆社会化概念提供了初步的支持，它表明，青少年对其父母的影响，远比人们之前认为的更加深远。”
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