One of the web's oldest businesses has a new owner.
最早的互联网企业之一现在换了主人
Norway's Adevinta is buying eBay's (EBAY) classified ads business for $9.2 billion to create the world's largest online classifieds company.
挪威的Adevinta公司将斥资92亿美元收购eBay的分类广告业务，以创建全球最大的在线分类广告公司。
In the age of Google (GOOGL)and Facebook (FB), classifieds aren't exactly a mammoth business: They made up only about 3% of the $125 billion internet advertising market in 2019, according to the Interactive Advertising Bureau, the global industry body for digital advertising.
在谷歌和脸书的时代，分类广告并不是一项庞大的业务：根据全球数字广告行业机构互动广告局（Interactive advertising Bureau）的数据，分类广告在2019年的互联网广告市场中只占约3%。
But there was a day when Craigslist and the company that became eBay Classifieds were among the biggest advertising platforms on the newfangled World Wide Web.
但总有一天，Craigslist和eBay分类广告公司在这个新兴的万维网上成为最大的广告平台之一。
EBay Classifieds Group got its start 25 years ago — just as CNN Interactive (now CNN.com) went online and eBay was brought to life as AuctionWeb. EBay's classifieds business was first known as DBA, a popular Danish all-classifieds newspaper that started publishing in the 1970s. It tried its hand with the fledgling web in 1995 just months after "Jerry and David's Guide to the World Wide Web" became Yahoo.
ebay分类广告集团成立于25年前，就像CNN互动（现在的CNN.com）一样美国有线电视新闻网)上线后，eBay以拍卖网的形式出现。EBay的分类广告业务最早被称为DBA，这是丹麦一家受欢迎的分类广告报纸，于20世纪70年代开始出版。1995年，在“杰里和大卫万维网指南”成为雅虎之后的几个月里，EBay就开始尝试这一新兴的网络。
EBay bought DBA (and a ton of other classifieds businesses around the world) in 2008 to form eBay Classifieds Group. But classifieds were never really core to eBay's ecommerce ambitions: Classifieds delivered revenue of just $248 million in the first quarter of 2020, or just over 10% of the company's total.
2008年，EBay收购了DBA（以及世界各地大量的分类广告公司），成立了EBay分类广告集团。但分类广告从未真正成为eBay电子商务雄心壮志的核心：分类广告在2020年第一季度的收入仅为2.48亿美元，仅占公司总收入的10%多一点。
With a history of spinning off non-core businesses (see: Skype, PayPal (PYPL) and StubHub), eBay decided to offload yet another as it struggles to keep pace with much-larger-rival Amazon (AMZN).
由于有剥离非核心业务的历史（见：Skype、PayPal和StubHub），eBay决定剥离这项业务，因为它正努力追赶规模更大的竞争对手亚马逊。
A meaner, leaner eBay
更加吝啬和贫瘠的ebay
The sale by eBay is part of a strategic review it announced in March 2019 under pressure from activist investors such as Elliott Management. EBay sold StubHub to Viagogo in November in a $4 billion deal.
eBay此次出售是其2019年3月在Elliott Management等激进投资者的压力下宣布的战略评估的一部分。去年11月，EBay以40亿美元的价格将StubHub卖给了Viagogo。
Adevinta reportedly beat out private equity firm Blackstone and Prosus, part of South African media company Naspers, in the auction of eBay's classifieds group, which includes Gumtree, Australia's Autotrader and Motors.co.uk.
据报道，阿德文塔在eBay分类广告集团的拍卖中击败了南非媒体公司Naspers旗下的私募股权公司黑石和普罗萨斯，eBay分类广告集团还包括Gumtree公司，澳大利亚的汽车交易公司和英国汽车公司.
As part of the transaction, eBay will receive $2.5 billion in cash and 540 million Adevinta shares, or about 44% of the global online classifieds specialist. That will give eBay continued exposure to the classified ads business, while generating cash.
作为交易的一部分，ebay将获得25亿美元现金和5.4亿股阿德文塔股票，约占全球在线分类广告的44%。这将使eBay在赚取现金的同时，没有远离分类广告业务。
"This sale creates short-term and long-term value for shareholders and customers, while allowing us to participate in the future potential of the Classifieds business," eBay CEO Jamie Iannone, who replaced David Wenig in April, said in a statement on Tuesday.
ebay首席执行官杰米·伊安农在周二的一份声明中说：“这次出售为股东和客户创造了短期和长期价值，同时也让我们能够参与分享分类广告业务的未来潜力。”。
Adevinta, which began trading on the Oslo Stock Exchange last year, saw its shares rise 32% on Tuesday on news of the deal. It was spun off by Schibsted, a Nordic digital media and e-commerce company which began publishing newspapers in the 19th century.
去年开始在奥斯陆证券交易所交易的阿德文塔周二因交易消息上涨了32%。它是由一家北欧数字媒体和电子商务公司Schibsted剥离出来的公司，该公司于19世纪开始出版报纸。
Adevinta's revenue fell 16% in the second quarter, compared to the same period last year, due to the impact of the coronavirus pandemic.
由于冠状病毒大流行的影响，阿德文塔第二季度的收入比去年同期下降了16%。
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