2014年Brand Finance全球品牌价值500强（前100名）
排名
公司
品牌价值
(USD $ Millions)
品牌等级
2014
2013
2014
2013
2014
2013
1
1
Apple
104,680
87,304
AAA
AAA
2
2
Samsung Group
78,752
58,771
AAA
AAA
3
3
Google
68,620
52,132
AAA+
AAA+
4
4
Microsoft
62,783
45,535
AAA
AAA-
5
10
Verizon
53,466
30,729
AAA-
AA+
6
7
GE
52,533
37,161
AAA-
AA
7
11
AT&T
45,410
30,406
AA
AA+
8
8
Amazon.com
45,147
36,788
AAA-
AAA-
9
5
Walmart
44,779
42,303
AA+
AA+
10
6
IBM
41,513
37,721
AA+
AA+
11
15
Toyota
34,903
25,979
AAA-
AA+
12
9
Coca-Cola
33,722
34,205
AAA+
AAA+
13
20
China Mobile
31,845
23,296
AA+
AA
14
-
T Mobile
30,607
21,543
AA
AA+
15
14
Wells Fargo
30,242
26,044
AAA-
AA+
16
13
Vodafone
29,612
27,009
AAA-
AAA
17
21
BMW
28,962
23,236
AAA
AAA
18
12
Shell
28,575
29,752
AA+
AAA-
19
17
Volkswagen
27,062
23,666
AAA-
AAA-
20
22
HSBC
26,870
22,865
AAA
AAA-
21
23
Bank of America
26,683
22,397
AA+
AA+
22
32
Mitsubishi (Conglomerate)
26,145
19,723
AA
AA-
23
25
McDonald's
26,047
21,642
AAA-
AAA-
24
24
Citi
24,518
21,677
AA+
AA+
25
18
The Home Depot
24,323
23,423
AA-
AA-
26
28
Mercedes-Benz
24,171
20,298
AAA-
AAA-
27
27
Walt Disney
23,580
20,548
AAA+
AAA
28
19
Chase
23,157
23,408
AA+
AAA-
29
26
Intel
22,940
21,139
AA
AA+
30
31
ICBC
22,803
19,820
AA+
AA+
31
53
Honda
22,152
16,114
AA+
AA+
32
42
Nissan
21,194
17,646
AA+
AA+
33
35
American Express
21,116
19,004
AAA-
AAA-
34
39
Tata
21,102
18,169
AA+
AAA-
35
60
Nike
20,821
14,943
AAA
AAA
36
58
Cisco
20,784
15,468
AAA
AAA-
37
55
Oracle
20,635
16,047
AA
AA-
38
75
Allianz
20,425
12,657
AA+
AA+
39
33
Siemens
20,358
19,647
AA+
AAA-
40
40
Nestlé
20,273
18,075
AAA
AA+
41
34
Ford
20,236
19,623
AAA-
AA+
42
37
BNP Paribas
20,206
18,573
AAA-
AAA-
43
29
Santander
20,021
20,119
AAA-
AAA-
44
52
Orange
19,851
16,342
AA
AA+
45
45
Mitsui (Conglomerate)
19,838
17,358
AA
AA
46
54
HP
19,824
16,113
AA-
A+
47
36
Pepsi
19,442
18,701
AAA-
AAA-
48
49
UPS
19,431
16,572
AA+
AA
49
43
Chevron
19,171
17,674
AA+
AA+
50
59
AXA
19,115
15,031
AA
AA
51
46
China Construction Bank
18,954
16,949
AA+
AA
52
30
Hyundai
18,831
19,906
AA+
AA+
53
50
IKEA
18,471
16,570
AA+
AA
54
70
CVS
18,283
13,136
AA
AA
55
48
Hitachi (Conglomerate)
18,242
16,588
AA-
AA-
56
44
Target
18,084
17,460
AA
AA
57
95
SoftBank
18,008
9,869
AA
AA-
58
56
Agricultural Bank of China
17,783
15,967
AA+
AA-
59
41
Tesco
17,659
17,918
AA
AAA-
60
82
MUFG
17,561
11,596
AA
AA
61
64
Bank of China
16,725
14,145
AA+
AA+
62
38
ExxonMobil
16,706
16,907
AA
AA
63
51
PwC
16,623
16,375
AAA+
AAA+
64
71
PetroChina
16,526
16,323
AA
AA
65
47
GDF Suez
16,399
16,686
AA+
AA+
66
101
China Unicom
15,851
9,507
AA+
A+
67
16
NTT
15,697
25,602
AA
AA
68
78
Walgreens
15,350
12,330
AA
AA-
69
74
Comcast
15,329
12,765
AA+
AA+
70
110
BT
15,261
8,977
AAA-
AA
71
194
Airbus
14,559
5,636
AAA-
AA-
72
69
Total
14,514
13,496
AA-
AA-
73
68
Barclays
14,166
13,436
AA+
AA
74
65
JP Morgan
14,039
13,775
AA
AA+
75
93
China Telecom
13,887
9,974
AA-
AA-
76
72
Deloitte
13,755
12,812
AAA-
AAA-
77
61
Toshiba
13,709
14,715
AA
AA
78
73
ING (Group)
13,674
12,787
AA+
AA
79
76
Sam's Club
13,667
12,466
AA+
AA+
80
62
Deutsche Bank
13,491
14,572
AA+
AAA-
81
57
Marlboro
13,476
15,964
AAA-
AAA-
82
87
FedEx
13,467
10,572
AA+
AA
83
86
eBay
13,379
10,893
AAA-
AAA-
84
88
SAP
13,360
10,511
AA+
AA+
85
120
FOX
13,227
8,338
AAA
AA+
86
91
Generali
13,163
10,183
AA
AA
87
-
ALDI
12,917
-
AA-
-
88
84
Movistar
12,877
11,135
AAA-
AAA-
89
80
BP
12,682
12,101
AA
A+
90
129
LG Group
12,670
7,933
AA+
AA-
91
97
Lowe's
12,629
9,612
AA
AA
92
67
Sinopec
12,356
13,198
A+
A+
93
98
Sony
12,353
9,597
AA
AA
94
83
3M
12,191
11,472
AA+
AA
95
107
China Life Insurance
11,875
9,143
AA-
AA
96
104
H&M
11,678
9,295
AA
AA
97
85
KPMG
11,596
10,986
AAA-
AAA-
98
-
Porsche
11,370
11,241
AAA
AAA
99
131
Unitedhealth
11,298
7,657
AA
AA-
100
108
DHL
11,169
9,056
AA
AA
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