市场营销毕业论文

 
摘要
 
随着经济的发展，市场营销已成为一种重要的经济活动，它不仅涉及到企业之间的竞争，而且涉及到消费者的权利和利益。本文旨在研究市场营销的定义、历史发展、营销策略、营销技术、营销模式以及营销的未来发展。本文的研究结果表明，市场营销是一种复杂的经济活动，它包括了企业与消费者之间的交易，这种交易可以通过营销策略、营销技术和营销模式实现。营销的未来发展将越来越依赖于科技，企业将利用科技来改善营销策略、技术和模式，以适应市场的变化。
 
关键词：市场营销；营销策略；营销技术；营销模式
 
Abstract
 
With the development of economy, marketing has become an important economic activity, which not only involves the competition among enterprises, but also involves the rights and interests of consumers. This paper aims to study the definition of marketing, its historical development, marketing strategies, marketing techniques, marketing models, and the future development of marketing. The research results of this paper show that marketing is a complex economic activity, which includes the transaction between enterprises and consumers, which can be realized through marketing strategies, marketing techniques and marketing models. The future development of marketing will rely more and more on technology, enterprises will use technology to improve marketing strategies, techniques and models to adapt to the changes of the market.
 
Keywords: Marketing; Marketing Strategies; Marketing Techniques; Marketing Models