Walmart has teamed up with Microsoft in a bid to buy TikTok in one of the most unexpected twists in the saga of the hugely popular short-form video app.
沃尔玛与微软联手竞购抖音,这是这个广受欢迎的短视频应用传奇中最出人意料的转折之一。
In a statement, Walmart cited a potential boost from TikTok to the giant retailer's online presence, including its efforts to grow online advertising and a marketplace for third-party sellers.
沃尔玛在一份声明中指出,抖音可能会提升沃尔玛的在线业务,包括增加在线广告和为第三方卖家提供市场。
Earlier this month, Microsoft announced its bid to buy TikTok's operations in the U.S., Canada, Australia and New Zealand.
本月早些时候,微软宣布收购TikTok在美国、加拿大、澳大利亚和新西兰的业务。
Other bidders have been rumored to include Oracle and Twitter.
据传其他竞标者还包括甲骨文和推特。
In Thursday's statement, Walmart said it was "confident" that its joint deal with Microsoft would satisfy both TikTok users and U.S. government regulators.
在周四的声明中,沃尔玛表示,它“有信心”与微软的联合协议将满足抖音用户和美国政府监管机构的要求。
Microsoft declined to comment on Walmart's announcement.
微软目前还没有就沃尔玛的声明置评。
"The way TikTok has integrated e-commerce and advertising capabilities in other markets is a clear benefit to creators and users in those markets," Walmart said.
沃尔玛表示:“抖音在其他市场整合电子商务和广告能力的方式,显然有利于这些市场的创造者和用户。”
"We believe a potential relationship with TikTok US in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach and serve omnichannel customers as well as grow our third-party marketplace and advertising businesses."
“我们相信,与抖音和微软的合作关系,可能会增加这一关键功能,为沃尔玛提供一条重要途径,让我们接触并服务于全渠道客户,同时发展我们的第三方市场和广告业务。”
The news follows TikTok CEO Kevin Mayer's surprise resignation on Wednesday.
在此之前,抖音的首席执行官凯文·梅耶尔于周三意外辞职。
He noted in a letter to staff that "the political environment has sharply changed" since he first joined the company.
他在一封致员工的信中指出,自他第一次加入公司以来,“政治环境发生了巨大变化”。
President Trump this month signed two executive orders aimed at TikTok, aiming to effectively ban the app in the U.S. and ordered the company to sell off all of its U.S. assets to an American-based company.
特朗普总统本月签署了两项针对抖音的行政命令,旨在在美国有效禁止该应用,并命令该公司将其所有美国资产出售给一家美国公司。
TikTok is fighting via a federal lawsuit.
抖音正在通过联邦诉讼进行抗争。
Walmart teaming up with Microsoft "is the final piece of the puzzle that ultimately cements Microsoft successfully acquiring TikTok's US operations for likely $35 billion to $40 billion," Wedbush Securities analyst Dan Ives wrote in a note on Thursday.
韦德布什证券分析师丹·伊夫斯周四在一份报告中写道,沃尔玛与微软的合作“是微软最终以350亿至400亿美元成功收购TikTok美国业务的最后一块拼图”。
"Walmart would be clearly interested in owning TikTok for its potential e-commerce and advertising capabilities to further boost its consumer presence as it further battles Amazon (which cannot touch TikTok given antitrust issues) in the field," Ives said.
"沃尔玛显然对拥有抖音很感兴趣,因为抖音潜在的电子商务和广告能力,可以进一步提升其在消费者中的地位,因为沃尔玛将进一步与亚马逊(鉴于反垄断问题,亚马逊无法触及抖音)在这一领域展开竞争,"伊夫斯称。
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文中提到有意收购抖音是是哪两大企业?
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