INDIVIDUALS, GROUPS, AND AGENDA MELDING: A THEORY OF SOCIAL DISSONANCE.
Many studies have established that there is a degree of audience learning from che mass media, especially of new issues entering the news. But recent studies shove an agenda-setting effect at deeper levels beyond broad news categories. Audiences also absorb the attributes of news-the frames and slants in the way news is presented-and this suggests that while the mass media do not tell us what to think, the mass media do have considerable power to tell us how to think about topics, with implications for social policy. Beyond these two levels of agenda setting, however, is something more significant-agenda melding. Agenda melding argues that individuals join groups, in rt sense, by joining agendas. There is a powerful impulse to affiliate with. Others in groups as one leaves the original family setting, and one joins these groups via media of connections, mostly other people but also other media. This paper suggests a model of agenda melding that accounts Far the role of media (mass or interpersonal) in helping: individuals move toward or away from groups. This attempts to build toward general social theory by suggesting the role of media in hom individuals function with others in a coherent social system.
许多研究表明，受众在一定程度上从大众媒体中学习，特别是对新闻中出现的新问题。但最近的研究将议程设置效应推到了宽泛的新闻类别之外更深层次的层面。观众也吸收了新闻的属性——新闻呈现方式的框架和倾向性——这表明，虽然大众媒体不告诉我们应该思考什么，但大众媒体确实有相当大的力量告诉我们如何思考主题，并对社会政策产生影响。然而，除了这两个级别的议程设置之外，还有更重要的事情——议程融合。议程融合是指个人通过加入议程而加入群体。有一种强烈的冲动想要与之交往。当一个人离开最初的家庭环境，另一个人通过媒体连接加入这些群体，大多数是其他人，但也有其他媒体。本文提出了一个议程融合模型，该模型描述了媒体(大众或人际)在帮助中所扮演的角色:个人走向或远离群体。这试图通过暗示媒体在家庭中的作用，个人与他人在一个连贯的社会系统中发挥作用，建立一般的社会理论。
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