梦幻世界再品牌化Dreamworld Zone Re-branding

Dreamworld Zone Re-branding

REVITALIZING WITH NEW BRANDS

梦幻世界再品牌化

用新品牌振兴

DESCRIPTION

IRMS team members were appointed to create three new themed zones that introduce the DreamWorks characters to Dreamworld, the largest theme park in Australia, on Australia's Gold Coast, near Brisbane. The characters from DreamWorks’ Shrek, Puss in Boots, Kung Fu Panda, and Madagascar movies now have a home down-under in three distinctive lands, featuring new attractions, food and beverage outlets, and even a 'Kung Fu’ Garden where guests can meet Po Panda from Kung Fu Panda.

描述

IRMS的团队成员被任命创建三个新的主题区，将梦工厂的人物介绍给梦幻世界，澳大利亚最大的主题公园，在澳大利亚的黄金海岸，靠近布里斯班。梦工厂《怪物史莱克》、《穿靴子的猫》、《功夫熊猫》和马达加斯加电影中的角色现在在三个独特的地方拥有一个家园，里面有新景点、食品和饮料店，甚至还有一个“功夫”花园，在那里客人们可以见到来自功夫熊猫的宝熊猫。

OVERVIEW

CLIENT

Ardent Leisure

ROLE

Masterplan and Concept Design, Attraction Design, Character Design,

FACTS & FIGURES

8,400 sm. 12 attractions. Open 2012 ( phase 1) 2013 ( phase 2)

概述

客户机

热情休闲

角色

总体规划和概念设计，吸引设计，角色设计，

事实与数字

8400钐。12个吸引人的地方。开放2012（第1阶段）2013（第2阶段）