《竞争情报》2008秋季刊目录
目 录
Table of Content
主编卷首语(Preface by Chief Editor)
“知天命”而再生(缪其浩)
Rebirth while “Knowing the Mandate of Heaven” (MIAO Qihao)
理论方法探讨(Theory and Methodology)
情报学理论研究的”回归”:国家竞争情报及相关问题的回顾(唐超,李成增)
“Return” of Intelligence Theory Research: Review on National Competitive Intelligence and Its Related Issues (TAN Chao, LI Chengzeng)
情报行业纵观(CI Horizon)
我国钢铁企业竞争情报工作及竞争情报人才现状的调查与分析(王树娟)
Survey and Analysis on Status Quo of CI Activities and Manpower in China Iron and Steel Industry (WANG Shujuan)
知识产权战略与专利分析(IPR Strategy and Patent Analysis)
全球不锈钢专利情报分析 – 专利地图在企业情报工作中的应用案例(张译中)
Patent Analysis on Global Stainless Steel – Case of Patent Mapping in Corporate Intelligence
CI企业应用(CI Application in Enterprises)
中国企业如何有序开展竞争情报实践工作(陆赟)
How to Develop CI Activities for Chinese Entereprises
基于动态环境的企业竞争对手跟踪与监测(王知津,刘 冰)
Competitor Scouting and Monitoring for Enterprise in Dynamic Business Environment (WANG Zhijin, LIU Bing)
企业情报部门在危机管理中的价值(倪志宏)
The Value of Enterprise’s CI Department in Crisis Management (NI Zhihong)
CI实战技巧(CI Techniques)
竞争对手信息搜集的基本内容(谢晓专)
Framework on Competitor Information Search (XIE Xiaozhuan)
控制外包的情报搜集–放养蝴蝶和咨询师(Kent PORTER)
Controlling the Outsourced Collection of Intelligence — Herding Butterflies and Consultants (Kent PORTER)
案例研究(Case Study)
工商银行引入保险业务后的价值链重组(李国秋,张凤梅)
Value Chain Reorganization for ICBC after Insurance Business being Introduced(LI Guoqiu, ZHANG Fengmei)
CI随笔(CI Essay)
处在”拐点”上的企业竞争情报(陈颸)
Enterprise CI:At a Inflexion Point? (CHEN Si)
MIRU视点(MIRU View)
OLED产品技术路线图(顾震宇)
Technology Road Map for OLED Products (GU Zhenyu)
梅花广告监测(Meihua Ad Monitoring)
各刊题录汇集(Titles of CI Articles from Magazines)
会讯(Conference News)