谨慎用词，避免您邮件被误认为垃圾邮件

在邮件营销中，如何避免邮件被误认为垃圾邮件而被ISP无情过滤？此可谓细节决定成败。

以下多个要点需注意，

1，在邮件签署部分写上您真实完全的线下地址；
2，邮件中含有退订机制，方便订户易于退出；
3，慎用字体，避免使用大号；
4，不使用脚本；
5，控制邮件大小，一般在70K一下；
6，邮件标题避免引号惊叹号、货币符号、免费电话、英文全部大写。

除此之外，ISP服务商有许多严格甚至苛刻的过滤机制，您在邮件中少用出现此类“敏感词”。一旦敏感词出现的次数和达到“敏感线”，您的邮件将被无情过滤。常见的英文敏感词如下，

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其他正在被增加的英文敏感词，

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为防止垃圾邮件的日益泛滥，防垃圾过滤机制正在日益完善。如果您的邮件营销在持续进行，您不得不面对并始终关注。