A: To accomplish the new marketing task, we need to open more markets in addition to improving the quality of our products, In this case, we must pay more attention to market research.
为了完成新的销售任务，除了提高我们的产品质量外，我们还需要开拓跟多的市场。在这个问题上，我们需要更加重视市场调研工作。
B:I agree with you. But how is market research carried out?
我同意你的观点，但是怎样进行市场调研呢？
A:That's a very wide question. One of the obejects of market research is to find out whether there's a market for the product and whether we can sell the product in the market.
这是个范围很广的问题，市场调研的目标之一就是找出产品是否有市场，以及在这个市场上我们能否出售这种产品。
B: I see, Then who does this kind of job?
我明白了，那么谁来做这种工作呢？
A:Sometimes we carry out our own research, but for major products where development cost are likely to be high. we employ specialists.
有时候我们自己开展调研，但是对于那些开发成本高的主要产品，我们请专家调研。
B:Do our own salesman need to take part in?
我们自己的销售人员需要参加调研吗？
A:In the early stages, only the regional managers do. If we decide to have some test marketing, some of the senior salesmen are brought in.
在早期阶段，只有区域经理参与，如果我们决定做测试营销，一些高级销售人员也参加。
B: It seems to me that the salesmen should receive some special training.
依我看，销售人员需要接受一些特别培训。
A:Yes. They all have intial training courses when they first join our company, and this includes product training.
是的，他们在进入本公司时，都进行了基本培训，其中包括产品培训。
B:What is the meaning of products training?
产品培训指的是什么？
A:You know, as we saleman, he or she must fully understand various applications, design features, special advantages, operation and everything of the products we produce.
你知道，作为一名销售人员，他或她必须对我们生产的产品的用途，设计特点，独特优点，使用操作和产品的一切都非常了解。
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